Senior Communication & Reputation Expert

What will you do?

As Senior Communication & Reputation Expert, you play a key strategic role in protecting, building, and elevating the corporate reputation of Bnode and Bpost. Reporting directly to the Head of Reputation & Content, you act as a strategic advisor, narrative architect, proactive investigative news-hunter and corporate social media strategist. Bnode and Bpost are going through an in-depth transformation; it’s the role of the Reputation & Content team to bring the transformation to life in all external output (mostly press and social media).

You do not sit back and wait for news to be handed to you. You actively contribute to the external communication strategy, mine the business for compelling stories, identify hidden gems, and transform them into high-impact external narratives. You design, own, and lead integrated multi-channel communication strategies for corporate initiatives, financial reporting, crisis/issues management, and executive thought leadership—translating group strategy into engaging content that – via press or social media – resonates with stakeholders like customers, employees, investors, decision-makers and the broader public.

Key Strategic Responsibilities & Accountabilities

You contribute to the long-term communication strategy crafting for Bnode and Bpost.

• Proactive Story Mining & Corporate Storytelling

Active Story Scouting & Newsroom Mindset: Proactively investigate, hunt for, and capture stories across all business units and operational sites. Uncover "hidden gems" (innovations, ESG efforts, customer successes, employee stories) and package them into engaging external content.

Architect Corporate Narratives: Translate overall group business objectives and complex strategic milestones into overarching external communication roadmaps, proactive PR campaigns, and cohesive storylines.

High-Stakes Flagship Projects: Lead external communication for key corporate highlights, including the Annual Report, ESG/sustainability milestones, earnings releases, and M&A / transformation announcements.

• Media Relations, Proactive Pitching & Reputation Management

Proactive Media Planning & Pitching: Develop relevant press topics & actively reach out to Tier-1 media, financial press, and industry journalists to pitch company narratives, secure feature coverage, and position Bnode and Bpost as important logistics players.

Strategic Press & Issues Management: Handle reactive media requests with agility, anticipate reputational risks, assess external impact, and formulate strategic response frameworks/holding statements to protect group reputation during sensitive situations. You can act as a spokesperson.

• Stakeholder Network, Digital Ecosystem & Advisory

Corporate Website Strategy: In close collaboration with the Digital Team, strategically optimize and govern the corporate web ecosystem to ensure it seamlessly integrates with social media channels and serves as an authoritative reputation hub.

Internal Network & Executive Advisory: Build strong internal networks across the business units to maintain a continuous pipeline of content leads and to team up with them for their external communications. Act as a trusted advisor to senior executives, coaching them on social media best practices and external positioning.

• Multi-Channel Strategy & Creative Content Direction

• Integrated Campaign Management: Orchestrate end-to-end multi-channel organic external campaigns (press, social media, corporate website, multimedia) ensuring absolute brand consistency and high stakeholder engagement.
• Content Innovation & Direction: Steer creative direction by introducing cutting-edge formats (data storytelling, infographics, video, interactive corporate hub content) adapted to modern media consumption.
• Corporate Website Strategy: In close collaboration with the Digital Team, strategically optimize and govern the corporate web ecosystem to ensure it serves as an authoritative, user-centric reputation hub.
• Who are you?
• Proactive & Investigative Drive: High curiosity, strong journalistic instinct, and a proven track record of finding, pitching, and executing stories independently without waiting for instructions.
• Experience: 8+ years of experience in corporate communications, PR, corporate journalism, or agency consulting, with a proven track record in complex, multi-stakeholder or matrix organizations.
• Strategic Mindset: Proven ability to elevate tactical news into overarching strategic corporate narratives.
• Crisis & Media Savvy: Strong media network, experience in proactive PR pitching, issues management, and building relationships with business/financial media.
• Executive Presence: Strong interpersonal skills with the credibility to advise senior management and C-suite stakeholders.
• Language Skills: Fluency in Dutch, French and English.
• What do we offer?
• Like a long-awaited parcel, we want to make you feel welcome and valued. Our offer includes a competitive monthly salary, that goes without saying. On top of that, you can count on:
• Meal vouchers of €8 per working
• day
• Hospitalization-, group- and
• disability insurances
• A phone subscription, including
• 25GB data
• A flexible renumeration plan,
• which allows you to customize your own benefits. A company car, bike
• leasing, public transportation, extra days off,... the choice is yours
• Possibility to enter the
• Federal Mobility plan
• Work/life balance, thanks to
• flexible working hours and the possibility to work from home
• 20 days of statutory leave and
• 7 additional extralegal days off
• An end-of-year and
• performance-based bonus and double holiday pay
• Many benefits from more than 100 bpost-partners
• #bpost #bnode #LI-BP6