Semiconductor Vertical Marketing Manager

Location: US, Minnesota, Maplewood

Job Title: Semiconductor Vertical Marketing Manager

Collaborate with Innovative 3Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it is equally important that the company you choose and its leaders will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers.

This position also provides an opportunity to transition from other private, public, government, or military experience to a 3M career.

The Impact You'll Make in This Role

As the Semiconductor Vertical Marketing Manager, you will lead global vertical marketing for Semiconductor, translating business priorities into a focused growth agenda across premium devices, mainstream platforms, and selected industrial electronics applications. You will own the vertical narrative, marketing plan, customer journey, campaign direction, executive engagement and performance agenda, while aligning Product Strategy, Integrated Marketing, Field and Channel Marketing, Sales, Application Engineering and business leaders.

In this role, you will make an impact by

• Leading execution of the global Semiconductor vertical marketing plan, translating business priorities and growth targets into account-led campaigns, technical content, events, workshops and follow-up programs.
• Owning Semiconductor messaging, positioning and customer-value frameworks while grounding external claims in approved product truth, application proof and commercial readiness.
• Create marketing campaign assets for Semiconductor working with the Vertical Business, Product Strategy ang Global Marketing Center teams as well as our agency partners. Launch campaigns and track success via KPIs.
• Advancing new and priority product adoption and qualification through account-specific proof, cost-of-ownership content, and SEMI engagement.
• Partnering with Product Strategy and technical owners on priority NPI commercialization, including launch readiness, sample and validation paths, application guidance and customer-facing proof.
• Building market understanding, technical dialogue and qualified early interest for priority NPIs.
• Developing application and ecosystem relevance across HBM, heterogeneous integration, 2.5D/3D packaging,
• Leading Semiconductor event and technical-forum strategy across SEMICON, ICPT, CMPUG, and other validated forums, tying investment to named accounts, technical proof, pre-booked meetings and documented follow-up.
• Coordinating selective ABM, customer workshops, technical roadmap meetings and equipment-OEM engagement to advance evaluation, qualification, specification and POR milestones.
• Partnering with Integrated Marketing on campaign orchestration and measurement and with Field and Channel Marketing on localized activation, workshops, lead routing and market feedback.
• Maintaining an account and application performance view for lead gen activities in SFDC covering evaluations, qualifications, POR movement, opportunities, pipeline, wins and next actions.
• Governing Semiconductor marketing investment and recommending reallocations based on readiness, opportunity impact, execution capacity and performance.
• Ensuring quality, supply, sample timing, legal review, claims and technical readiness are considered before external activation.

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires, at a minimum:

• Bachelor's degree or higher, completed and verified before start, from an accredited institution in Marketing, Business, Communications, Engineering, Materials Science or a related field.
• Five (5) years of combined experience in B2B marketing, product or vertical marketing, business development, technical marketing, sales enablement or related work.
• Three (3) years experience leading cross-functional programs or complex marketing initiatives in a matrixed organization.

Additional qualifications that could help you succeed even further in this role include:

• Experience in semiconductor, electronics materials, CMP, wafer fabrication, advanced packaging, chip transport, thermal management or an adjacent technical market.
• Ability to understand technical data and translate it into accurate, application-specific customer messaging and proof-led marketing.
• Experience with long qualification cycles, strategic accounts, technical buying committees or NPI commercialization.
• Experience planning exhibitions, technical conferences, workshops or customer roadmap sessions tied to measurable follow-up.
• Familiarity with evaluation, qualification, specification, process-of-record and adoption milestones.
• Strong project management, stakeholder influence, analytical thinking and execution discipline.
• Experience using CRM, pipeline reporting, campaign measurement and account-level performance views.
• Proficiency with Microsoft Office; familiarity with SFDC, Power BI, marketing automation or web analytics platforms.

• Work Location: This role has an on-site working model, with the employee working at least four days a week in the office at the 3M Center in Maplewood, MN
• Travel: May include up to 20% travel depending on customer, event and business needs.
• Relocation: Not authorized
• Authorization to Work: Must be legally authorized to work in the country of employment without sponsorship.

Supporting Your Well-being

3M offers many programs to help you live your best life, both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope.

Chat with Max

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Responsibilities of this position include that corporate policies, procedures and security standards are complied with while performing assigned duties.

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Pay & Benefits Overview: https://www.3m.com/3M/en_US/careers-us/working-at-3m/benefits/

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