SENIOR MARKETING ANALYST (HYBRID)

• We are seeking a data-driven Senior Marketing
• Analyst to lead performance measurement, campaign optimization, and data
• storytelling across our digital marketing initiatives. You will turn complex
• data into actionable insights, enabling smarter decision-making and maximizing
• ROI across all channels.
• Reporting to the VP, Marketing, the Senior Marketing
• Analyst is a newly created role and with that the responsibilities will
• continue to evolve and develop. Here’s what you’ll be diving into:

Marketing

Performance & Insights

• Analyze marketing performance across all channels —
• including digital, partner, and offline — to identify trends,
• opportunities, and areas for optimization
• Develop dashboards and reports that highlight priority
• KPIs across the full marketing ecosystem
• Partner closely with the Insights and Product teams to
• integrate consumer behaviours, attitudes, and market signals into
• performance assessments, ensuring recommendations are grounded in both
• data and consumer perspective
• Monitor full‑funnel
• marketing metrics and identify gaps, friction points, or opportunities to
• improve channel effectiveness and customer experience

Data

Strategy & Measurement

• Define measurement plans, benchmarks, and attribution
• models to assess campaign effectiveness
• Establish tracking requirements in collaboration with Product,
• agencies and across Marketing
• Collaborate with Insights, Product, Media, and internal
• Data teams to design robust attribution and reporting frameworks that
• reflect the realities of a multichannel environment.
• Ensure data integrity and consistency across all
• sources (platforms, research inputs, CRM, market data, and internal
• systems).

Segmentation

& Targeting

• Analyze customer behavior and segments to inform
• campaign targeting and personalization
• Collaborate with media agency to refine segmentation
• strategies and customer journeys
• Act as the key connector between Marketing leads and
• internal Data team

Data Visualization & Storytelling

• Transform complex datasets into clear, compelling visual narratives that drive understanding and action.
• Identify key insights, trends and opportunities within large, multichannel marketing datasets — not just reporting the numbers, but uncovering the story behind them.
• Build intuitive dashboards, visualizations and presentations that make insights accessible to non‑technical audiences.
• Craft audience-centric data stories that influence decision making across Marketing, Product, Media, and Executive teams.
• Present findings in a structured, compelling narrative that connects marketing performance to business outcomes and strategic recommendations.
• Partner closely with Insights, Digital, and internal data teams to ensure data accuracy, contextual relevance and a cohesive storytelling approach.