Global Digital Marketing Manager H/F

Global Digital Marketing Manager

About IMCD

• IMCD Group is a global market-leader in the sales, marketing, and
• distribution of speciality chemicals and ingredients. Its result-driven
• professionals provide market-focused solutions to suppliers and customers
• across EMEA, Americas and Asia-Pacific, offering comprehensive product
• portfolios ranging from home, industrial and institutional care, beauty and
• personal care, food and nutrition and pharmaceuticals to lubricants and energy,
• coatings and construction, advanced materials, and synthesis.
• The IMCD Group realised revenues of EUR 5,160 million in 2023 with over 4,300
• employees in more than 50 countries. IMCD's dedicated team of marketing,
• technical and commercial experts work in close partnership to tailor
• best-in-class solutions and provide value through expertise for around 60,000
• customers and a diverse range of world-class suppliers. IMCD shares are traded
• at Euronext, Amsterdam (IMCD)

About the role

• To support the Beauty & Personal Care
• Business Group growth strategy, the Global Digital Marketing Manager oversees
• the implementation of digital marketing activities across marketing and
• communication channels. The role brings together campaigns’ execution, websites
• management, digital marketing tools, performance analytics and project
• coordination in an international environment.
• As part of
• the company’s marketing network, the Global Digital Marketing Manager works in
• close collaboration with the Group Digital Marketing team to coordinate the
• implementation of the Group Digital Marketing strategy across the Beauty &
• Personal Care Business Group, while staying up to date with internal processes,
• evolving tools and guidelines. The role works hand in hand with the local
• Marketing & Sales teams across countries to support consistent and
• effective delivery of digital marketing activities. The role reports directly
• to the Global Marketing Director, collaborating closely with the Global
• Marketing Team on activities and priorities.
• Tasks and responsibilities
• Global & regional campaigns management

• Create global and regional campaign assets and workflows across all channels, including emails, websites, webinars and social media ads.
• Coordinate & support global and regional campaign implementation at country level with local Marketing Managers, including the local adaptation of emails and web content.
• Optimize campaign workflows based on previous campaign performance.
• Work closely with the Group Digital Marketing team to improve campaign processes and tools.

Website management

• Create website pages for publication across all countries’ websites.
• Review and validate web content created by countries.
• Optimize website traffic and lead generation through relevant customer journeys, page structure and SEO tactics.
• Work closely with the Group Digital Marketing team to improve website UX/UI and test new functionalities.

Marketing tools: digital, phygital, print-to-web and multimedia

• Support offline events with lead generation, lead collection and import into the CRM.
• Manage and use a range of digital tools, including Salesforce (CRM and CMS), SharePoint, Vimeo, Canva, Sales Assistant and Showpad (non-exhaustive list).
• Create and update templates for digital tools and channels.
• Participate in the sourcing, integration and development of marketing tools.

Data analytics

• Assess websites’ performance KPIs, including traffic evolution, traffic sources and lead generation.
• Assess email campaigns’ performance KPIs.
• Build reports on global and regional campaign performance and ROI (including generated business opportunities) and share results internally.

Project management

• Coordinate and support digital marketing activities across the Beauty & Personal Care Business Group in collaboration with local - Marketing Managers and Business Unit managers in countries.
• Stay up to date with Group Digital Marketing and Marketing Communication guidelines, processes and templates, and share guidelines and best practices across the Beauty & Personal Care community.
• Manage the budget for campaigns and digital marketing tools and activities.
• You have a degree in Chemistry, Biology, Cosmetic Science or a related field, combined with a minimum of 3 years of professional experience. A dual background or additional qualification in Marketing would be a strong asset. Previous experience in a B2B environment is highly valued, and experience within the Beauty & Personal Care or cosmetics industry would be an additional plus
• You have a strong understanding of digital marketing across campaigns, websites, CRM/CMS environments and digital communication channels.
• You are comfortable working with digital marketing tools and platforms, including Salesforce, SharePoint and content creation or multimedia tools.
• You have an analytical mindset and are comfortable using performance KPIs and ROI reporting to assess and improve digital marketing activities.
• You have a structured, hands-on approach to project coordination and are comfortable working in a matrix organization across global, regional and local teams. You have strong communication and interpersonal skills, with the ability to engage and bring people together and drive collaboration around common objectives.
• You are proactive, collaborative and solution-oriented, with a strong ability to identify solutions, take initiative and bring forward ideas and recommendations in a fast-evolving digital and international environment.
• You are fluent in English, written and spoken.

Why join IMCD

• Gain strong international exposure by working in a global Beauty & Personal Care environment and collaborating with teams across functions, regions and countries.
• Develop your expertise at the intersection of digital marketing, B2B business and the Beauty & Personal Care industry, with the opportunity to broaden both your strategic and operational experience.
• Take ownership of visible projects, contribute ideas and solutions, and grow within a collaborative environment where initiative, curiosity and continuous improvement are valued.
• Build a strong industry network and gain first-hand experience of working in a matrix organization with both global and local stakeholders.

What we offer

• A full-time working position,, in an international working environment with short communication lines.
• A role based in our Paris office, where the Global Marketing team is located, with an expected start date from Q4-2026.
• he role reports directly to the Global BPC Marketing Director.

• Ready to make an impact? Apply now and help us take
• IMCD to the next level. We are committed to
• diversity and inclusion in our team. Everyone is welcome to apply, regardless
• of background, gender, age or other characteristics.