Location: Helsinki, Uusimaa, Finland
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to
Global Marketing and Communications Manager, Drive Products
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ABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability.
To help the world’s industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion
Location
This role is open globally, but location is set in Europe - with a preference for Finland (Helsinki), Italy (Sesto San Giovanni), Germany (Mannheim) - and US (New Berlin, Wisconsin). The work model is hybrid #LI-hybrid.
Key Responsibilities
In this role, you will lead global marketing and communications for industrial drives portfolio, including portfolio promotion and new product launches, deepen OEM partnerships and create compelling storytelling. Working closely with cross-functional teams, you will help strengthen market positioning, support business growth, and ensure marketing initiatives deliver measurable impact across global markets.
This role reports to Global Marketing and Communication Manager, Motion Drive Products.
You will be mainly accountable for
Develop and execute annual global marketing and communications plans and roadmaps for industrial segment and applications, ensuring alignment with business objectives.
Lead end-to-end global product launches and marketing campaigns, ensuring consistent execution and measurable business impact across markets.
Manage marketing budget allocation, set targets and monitor campaign performance metrics, providing analysis to optimize campaign effectiveness.
Create compelling storytelling that translates concepts into customer-centric value propositions that demonstrate understanding of customer needs and competitive differentiation.
Collaborate closely with Sales, Product Management, R&D, regional marketing teams, and external partners to gather market insights and strengthen go-to-market effectiveness.
Support local marketing and communications teams in localizing and developing industry campaigns.
Bachelor's or higher degree in Marketing, Communications, Business, or related fields.
5+ years of experience in related roles, ideally in B2B product marketing
Proven experience building and executing impactful global marketing plans and integrated campaigns
Proficiency in digital marketing tools, AI, analytics, and content development.
Excellent communication, storytelling, and stakeholder‑management skills.
A mindset to innovate, take ownership, and drive continuous improvement
Fluency in English and valid work authorization in the hiring country.
What's in it for you?
We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward. Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World.
This opportunity is open to candidates in one or multiple countries that have adopted the European Pay Transparency Directive, with the final work location determined based on the selected candidate. As compensation may vary by location, we are committed to being transparent throughout the hiring process and will share details of the salary range, variable compensation and benefits package with candidates who progress to the first interview stage.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Additional Locations: New Berlin, Wisconsin, United States of America, Mannheim, Baden-Wurttemberg, Germany, Sesto San Giovanni, Milano, Italy
Job description provided by ABB.
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