EL Product Marketing Specialist

Location: Beijing, Beijing, China

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to

EL Product Marketing Manager

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Job Title: Segment Specialist

Job Summary: Responsible for the sale of products/systems/services within a designated segment, in line with the industry segment strategy. Achieves both qualitative and quantitative sales targets to ensure sustainable order growth, revenue, profitability, market share, and customer satisfaction. Responsible to identify and develop new sales opportunities within the assigned segment.

Main Accountabilities: Volume and profit

Sells products/systems/services to customers, focusing on volume, mix and profitability targets for assigned Divisions.

Customer relations

Establishes and maintains effective customer relationships to understand

customer needs, promote customer understanding of full product/systems/ services offering, and align to provide a solution.

Ensures a positive customer experience throughout the sales process.

Sales plans

Prepares sales plans using company tools.

Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls.

Sales

• Creates added value for the customer and ABB and ensures the successful
• outcome of transactions, contracts and proposals by using effective sales techniques.
• Communicates details in accordance with ABB offering and strategy
• (delivery time, payments, and general terms and conditions).

Marketing

• Ensures efficient marketing activities and value proposition to customers.
• New market opportunities
• Identifies and drives the development of new market opportunities in the designated market and ensures know-how sharing and cross-collaboration.

Administration

• Manages administrative procedures in sales processes, and supports collection and project management activities when needed.
• Offer preparation.
• Prepares offers in coordination with the bid and proposal department and/or the Marketing Manager.
• Ensures appropriate technical and financial aspects of offers, including prices and trading conditions.

Requipment

• Engineering degree or applied experience selling segment with strong technical content
• Min. 6 years of experiences in similar position at comparable value chain organization
• Understanding how the assigned customer base applies products, systems and services to generate business value
• Understanding customer ecosystem and key stakeholder groups in the assigned market

Experience developing sales forecasts

• Commercial experience, knowledge of general terms and conditions of commercial contracts on assigned market
• User level knowledge of digital tools - CRM, configurators, MS applications
• Open minded person, ready to learn from experiences
• Dares to ask and willing to contribute
• Proven ability to make connections quickly and develop lasting partnerships across the internal and customer ecosystem
• Business development mindset, always looking for new ways to grow the assigned portfolio

• Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
• Ready to make an impact?
• Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
• Additional Locations: Xiamen, Fujian, China