Marketing Advisor – Marketing & Brand

Location: Hybrid

Alberta Blue Cross® is an Alberta based organization dedicated to delivering exceptional customer experience and community leadership. We’re committed to providing the best health coverage to over 1.8 million members and take an active role in promoting wellness. We believe in what we do—and place trust in our employees to deliver our vision.

Working at Alberta Blue Cross® means having a career where you’ll be recognized for your contributions. We value diversity, encourage our team members to maintain a healthy work-life balance and provide opportunities for career growth.

OVERVIEW

We’re looking for a strategic, action-oriented and results-driven marketing advisor to join our team for a 12-month temporary opportunity. The ideal candidate is a natural collaborator who combines strong marketing judgment with exceptional project management skills. You’re comfortable leading complex initiatives, building productive stakeholder relationships and turning business objectives and audience insights into marketing plans that deliver measurable results.

Reporting to the Manager, B2B Marketing, this role will lead the planning and execution of integrated marketing initiatives supporting our group benefits business. Your work will help attract new customers, strengthen broker engagement, support customer retention and enhance our market presence.

You will own assigned initiatives from planning through delivery and optimization, working closely with business stakeholders, agency partners and teams across Marketing & Brand, including content, advertising and channel integration, and digital experience. You will also coach marketing coordinators, share best practices and contribute to continuous improvement across the team.

WHAT YOU WILL DO

Marketing Strategy and Planning

• Translate business objectives, audience needs and market insights into integrated marketing strategies and actionable plans.
• Develop campaign recommendations, including audience focus, messaging, channel approach, budget requirements and measures of success, in alignment with the Marketing Manager.
• Identify opportunities to strengthen customer acquisition, broker engagement, retention and market positioning.
• Ensure assigned initiatives connect brand-building efforts with demand generation and customer relationship goals.

Campaign Leadership and Execution

• Support manager on strategic planning rooted in business priorities and data driven insights.
• Bring together internal teams, business stakeholders and external agencies to deliver coordinated initiatives across digital, social media, email, print, events and sales enablement.
• Make day-to-day decisions on campaign delivery and channel tactics within agreed plans, budgets and approval requirements.
• Ensure marketing activities are integrated across channels and customer touchpoints, with consistent messaging and a clear audience focus.

Stakeholder Collaboration

• Serve as the primary marketing contact for assigned initiatives, providing clear recommendations and maintaining alignment across stakeholders.
• Work with sales, product and other business partners to clarify objectives, understand business needs and translate them into effective marketing solutions.
• Guide agency partners through briefs, feedback and delivery requirements.
• Proactively resolve issues, facilitate decisions and escalate risks or changes in scope when needed.

Market Insights and Performance Optimization

• Use market research, customer insights and competitive analysis to inform campaign planning and recommendations.
• Define campaign objectives and key performance indicators in collaboration with the Marketing Manager and relevant partners.
• Ensure appropriate tracking and reporting are in place to measure marketing effectiveness.
• Analyze results, communicate actionable insights and recommend adjustments to improve engagement, leads, conversions and overall performance.
• Apply campaign learnings to future plans and share opportunities to improve marketing practices.

Project Management

• Independently manage assigned projects, maintaining accountability for timelines, budgets, deliverables and quality.
• Develop workback schedules, coordinate resources and manage dependencies across teams and partners.
• Anticipate delivery risks, develop solutions and adapt plans as priorities evolve.
• Provide regular stakeholder updates and ensure approvals and decisions are secured at the appropriate stages.

Content and Creative Development

• Develop clear marketing and creative briefs that reflect business objectives, target audiences and the buyer’s journey.
• Work with content, creative and channel teams to develop effective messaging and marketing materials.
• Provide consolidated, constructive feedback to ensure creative work meets the brief and supports campaign goals.
• Ensure deliverables meet brand guidelines, accuracy standards and applicable review and approval requirements.
• Oversee quality assurance before materials and campaigns are released.

Budget Management

• Develop budget recommendations for assigned campaigns and initiatives.
• Monitor spending, manage estimates and invoices, and keep activities within approved budgets.
• Identify budget risks and recommend adjustments to support effective use of resources.

Coaching and Continuous Improvement

• Provide guidance and mentorship to marketing coordinators, helping strengthen planning, execution and problem-solving skills.
• Share tools, templates and best practices that improve consistency and efficiency.
• Recommend new ideas, processes and optimization opportunities that strengthen campaign effectiveness and team capability.
• Additional duties as assigned. Occasional event attendance and other work outside regular business hours may be required to meet tight deadlines or ensure successful brand execution.

WHAT YOU WILL HAVE

• Post-secondary degree or diploma in marketing, advertising, communications or a related field.
• Minimum of five years of progressive marketing experience in a corporate environment, advertising or media agency.
• Demonstrated experience independently leading integrated marketing campaigns and complex projects from planning through delivery and measurement.
• Strong strategic thinking and the ability to translate business objectives and audience insights into practical marketing recommendations.
• Excellent verbal and written communication skills, including the ability to present recommendations, develop clear briefs and provide constructive feedback.
• Strong relationship-building and influencing skills, with experience aligning stakeholders and collaborating across teams and external partners.
• Excellent organizational and project management abilities, including managing timelines, budgets, dependencies and competing priorities.
• Strong data literacy, with the ability to interpret dashboards, identify trends and translate findings into clear marketing actions.
• Sound judgment and a proactive, solutions-focused approach to decision-making and problem-solving.
• Exceptional attention to detail and a commitment to brand consistency and execution quality.
• Ability to work independently with minimal supervision while contributing to a collaborative team environment.
• Ability to thrive in a fast-paced environment and contribute to a high-performing team through collaboration, accountability and a commitment to delivering quality work.
• Experience coaching colleagues, sharing best practices or providing project leadership.
• High proficiency with Microsoft Office, including Word, PowerPoint, Excel and Outlook.
• Experience using marketing technology, such as Marketo, Monday.com, Demandbase, Adobe Analytics or similar platforms, is an asset.
• Understanding of marketing automation, audience segmentation and customer journeys, with the ability to work with technical specialists to translate campaign needs into platform requirements.
• Experience in B2B marketing, financial services, insurance or employee benefits is an asset.

WHY JOIN US

Opportunity to lead meaningful marketing initiatives and contribute to business growth.

Work in a collaborative and innovative environment.

Apply your expertise while coaching colleagues and strengthening team capability.

Competitive salary and benefits package.

Hybrid work environment.

This position will remain open until a suitable candidate is selected.

Alberta Blue Cross® is an inclusive employer committed to a workplace that reflects the diversity of the communities we serve. We empower and are advocates for our team members by welcoming, respecting and valuing their unique perspectives, backgrounds, and experiences.

We offer the opportunity to work in an innovative, high-energy team-focused environment. If you have the qualifications we are looking for, apply online at careers.ab.bluecross.ca

A criminal record check satisfactory to Alberta Blue Cross will be required as a condition of employment, following a conditional offer.

Additional Locations: Edmonton