Brand Manager, DACH

Location: Germany -München

Position Overview

At Abbott Cancer Diagnostics, we are cancer fighters. We are united by our mission to change lives by providing earlier, smarter answers. Through advances in cancer detection and treatment guidance, we will help eradicate the disease and the suffering it causes.

The Brand Manager, DACH is responsible for implementing the agreed brand strategy and commercial plan for the Oncotype DX Breast Recurrence Score® test across Germany, Austria and Switzerland. The role translates international and DACH priorities into locally relevant, insight-led and compliant marketing activities for healthcare professionals and patients.

As part of the International Marketing team, the Brand Manager works cross-functionally with Sales, Medical Affairs, Market Access, Regulatory, Legal/Compliance, Customer Service and Finance to translate strategic priorities into effective local initiatives across DACH.

The role focuses on campaign and content delivery, sales enablement, performance monitoring, local market adaptation and agency coordination.

The position is based in Munich, Germany.

Essential Duties

Include, but are not limited to, the following

Brand plan implementation and performance: Implement agreed DACH brand priorities and tactical plans, adapt international initiatives to local market needs and track delivery against agreed objectives and KPIs.

Campaign and content delivery: Coordinate the development, approval and launch of marketing campaigns and materials across digital, print, media, congress, event and field channels.

HCP and patient engagement: Develop and adapt educational content and support compliant engagement initiatives in collaboration with Medical Affairs and other relevant stakeholders.

Sales enablement and field insights: Equip field teams with relevant marketing materials, training content and activation tools; systematically capture and share customer and field insights with cross-functional partners.

Cross-functional coordination: Coordinate the implementation of marketing activities with Sales, Medical Affairs, Market Access, Regulatory, Legal/Compliance, Customer Service, Finance and International Marketing.

Agency, project and budget coordination: Manage day-to-day collaboration with agencies and vendors, including briefs, timelines, deliverables, quality and costs. Track expenditure and purchase-order processes within approved budgets.

Compliance and quality: Ensure that materials and activities are accurate, compliant, high quality and approved on time.

Culture and collaboration: Demonstrate company values through accountability, integrity, quality, teamwork and an inclusive approach.

Travel Requirements

Willingness and ability to travel approximately 20–30% of working time across the DACH region and internationally, including occasional overnight travel.

Minimum Qualifications

Bachelor’s or Master’s degree in business administration, marketing, life sciences, pharmacy, medicine or a related field.

Completed qualification as a pharmaceutical representative, Pharmareferent/in, with documented evidence of the expertise required under Section 75 of the German Medicinal Products Act, § 75 AMG.

At least three years of relevant commercial experience in the pharmaceutical, biotechnology, medical diagnostics or medical technology sector, including experience in brand or product marketing.

Demonstrated experience in implementing brand plans, marketing campaigns and omnichannel activities, as well as working with field sales teams, cross-functional partners and external agencies.

Previous experience in pharmaceutical field sales is an advantage; experience in oncology, breast cancer or precision diagnostics is preferred.

Good understanding of the German healthcare market and its key stakeholders; knowledge of the Austrian and/or Swiss healthcare markets is an advantage.

Strong project management, analytical, communication and stakeholder management skills, with the ability to manage multiple priorities independently within an agreed strategic framework.

Fluent written and spoken German and English; French and/or Italian is an advantage.

Proficient in Microsoft Office, including Word, Excel, PowerPoint, Outlook and SharePoint.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, gender identity, national origin, protected veteran status, race, religion, sex, sexual orientation, and any other status protected by applicable local, state, or federal law. Applicable portions of the Company’s affirmative action program are available to any applicant or employee for inspection upon request.

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Product Management

DIVISION

ONCO Cancer Diagnostics

LOCATION

Germany > Munich: Brienner Strasse 50A

ADDITIONAL LOCATIONS

WORK SHIFT

Standard

TRAVEL

Yes, 25 % of the Time

MEDICAL SURVEILLANCE

No

SIGNIFICANT WORK ACTIVITIES

Not Applicable