VP, Industry Executive, APAC

Location: Australia

Join ABC Fitness and become part of a culture that’s as ambitious as it is authentic. Let’s transform the future of fitness—together!

Our Values

Best Life

We believe great work begins with great people. That’s why our culture is built on respect, trust, and belonging. We create an inclusive environment where every team member can bring their authentic self to work—because diverse perspectives drive innovation and meaningful impact.

Growth Mindset

We are doers, thinkers, and dreamers. At ABC Fitness, your growth is our investment. Through continuous learning, mentorship, and professional development opportunities, we empower you to reach new heights—personally and professionally.

One Team

From day one, you’ll be part of a team that collaborates, celebrates, and cares. We move fast, support one another, and have fun along the way. Because when you thrive, we all thrive.

What You'll Do

• Serve as a senior regional leader and executive representative for ABC across APAC, building trusted relationships with customers, prospects, partners, and industry stakeholders.
• Develop and nurture long-term strategic relationships that support large customer acquisition opportunities, including opportunities that may take multiple years to develop.
• Partner with Sales and Client Experience teams to support complex in-region opportunities, helping bring high-value deals across the line through executive presence, market credibility, and relationship depth.
• Act as an escalation point for strategic client relationships in the region, helping de-escalate sensitive situations, rebuild trust, and protect long-term client retention.
• Translate market, customer, and competitive insight into clear recommendations for Product and Engineering, helping ABC stay ahead of customer needs and market trends.
• Partner across Sales, Marketing, Product, Engineering, and Client Experience to improve the customer journey across acquisition, onboarding, adoption, retention, and advocacy.
• Represent ABC at trade shows, executive forums, customer meetings, and industry events as a credible voice for ABC’s platform, customer value, and market direction.
• Use customer intelligence, market research, product insight, and AI-assisted productivity tools responsibly to prepare briefings, synthesize trends, document follow-through, and improve relationship execution.

What You'll Need

• Typically 15+ years of executive-level experience in a customer-facing, commercial, industry, or client experience role, ideally with exposure to SaaS, technology, payments, fitness, wellness, or other relationship-led B2B markets.
• Deep credibility with senior customers, prospects, partners, and industry stakeholders, with the judgment to influence without direct authority.
• Proven ability to build long-cycle strategic relationships that contribute to major customer acquisition, retention, expansion, or market development outcomes.
• Strong product-market judgment, including the ability to identify emerging customer needs and translate them into actionable recommendations for Product, Engineering, Sales, and Client Experience teams.
• Experience handling high-stakes client escalations with executive presence, empathy, commercial discipline, and a focus on durable relationship repair.
• Ability to operate as an executive individual contributor in a global, evolving organization without relying on formal reporting authority to drive outcomes.
• Strong communication and presentation skills, including the ability to represent a company externally at trade shows, industry forums, executive briefings, and strategic customer meetings.
• Comfort working across APAC with distributed teams, regional stakeholders, and cross-functional partners.
• Experience in the fitness, wellness, club management, health technology, payments, or vertical SaaS ecosystem.
• Established relationships with operators, associations, partners, or influential stakeholders across the APAC fitness industry.
• Experience helping a client-facing organization become more commercially oriented while improving customer experience.

And It's Great to Have

• Familiarity with AI-enabled product, service, or workflow innovation and how it can improve customer outcomes when applied responsibly.
• Prior experience supporting enterprise or strategic account acquisition in complex, multi-stakeholder sales cycles.

What Success Looks Like

• ABC has stronger executive-level relationships with strategic customers, prospects, and industry stakeholders across APAC.
• High-value acquisition opportunities receive the in-region executive support needed to advance trust, alignment, and momentum.
• Escalated client relationships are handled with urgency, judgment, and credibility, improving retention and long-term partnership health.
• Product and Engineering receive clearer market signals that help ABC anticipate customer needs and shape relevant product direction.
• Sales, Marketing, Client Experience, Product, and Engineering teams are more aligned around the customer lifecycle and regional market needs.
• ABC is represented externally with a consistent, credible, and commercially relevant voice.

WHAT’S IN IT FOR YOU

• Purpose led company with a Values focused culture – Best Life, One Team, Growth Mindset
• Time Off – with our open PTO approach, you have flexibility in how and when you take time off, alongside statutory leave and 14 paid holidays (including company-wide Days of Disconnect!)
• Days of Disconnect – once a quarter, we take a collective breather and enjoy a day off together around the globe. #oneteam
• Parental & Pawternity Leave – we support your growing family with paid parental leave (including up to 6 months company-supported leave) and pawternity leave when you welcome a new pet
• Best Life Perk – we support your wellbeing with an annual reimbursement for fitness, wellness, and health expenses
• Medical Support – flexible Health Reimbursement Account to help cover medical, dental, and vision expenses
• EAP – free and confidential support whenever you need it
• Premium Calm App – enjoy a Calm subscription for you and up to 5 friends or family members
• And more! – so many benefits we couldn’t even fit them all here!
• At ABC Fitness, we don’t just build technology—we build communities and transform lives. Your work matters here, your growth is supported, and your voice is heard. We welcome diverse talent and encourage you to apply, even if you don’t meet every requirement.

ABC’S COMMITMENT TO DIVERSITY, EQUALITY, BELONGING AND INCLUSION

ABC is an equal opportunity employer committed to diversity, equity, and inclusion. We strive to create a workplace where every employee, client, and partner feels valued, inspired, and empowered to reach their full potential. For us, inclusion isn’t just the right thing to do—it’s a business imperative. Learn more at abcfitness.com.

About ABC Fitness

ABC Fitness is the #1 software provider for fitness businesses of any size, all around the world. Supporting 30K clubs, 650K coaches, 40M members, and processing more than $12B in payments every year, ABC Fitness provides scalable, data-driven solutions to simplify club management and engage members and clients.

From personal trainers, boutique studios, and gyms, to international franchise health clubs, ABC Fitness will move your business forward through technology and industry insights. Innovation is at the center of everything we do, across ABC Glofox, ABC Ignite, ABC Trainerize, and ABC Evo. Let's make your fitness vision a seamless reality, together.

Learn more at abcfitness.com

#LI-REMOTE