Digital Marketing Manager

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The Cluster Digital Marketing Manager is responsible for developing and implementing digital marketing and e-commerce strategies to strengthen the online presences of Novotel & Adagio Premium Dubai Al Barsha, drive direct bookings, maximize online revenue and enhance brand visibility.

The role oversees digital campaigns, website performance, SEO, online distribution and social media, ensuring effective digital engagement and measurable commercial returns.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with hotel business objectives and revenue targets.
• Manage hotel websites, booking engines and digital content to optimize user experience, traffic and conversion.
• Drive e-commerce performance and direct bookings through SEO, SEM, paid advertising and digital campaigns.
• Plan and manage campaigns across Google, Meta and other relevant digital platforms, monitoring ROI and budget effectiveness.
• Oversee social media channels, content planning and online brand presence.
• Monitor website analytics, campaign performance, conversion rates and digital KPIs, identifying opportunities for improvement.
• Manage online reputation and collaborate with hotel teams to enhance guest reviews and brand perception.
• Work closely with Sales, Revenue Management and Reservations to maximise online visibility and commercial performance.
• Ensure consistency with brand standards and corporate marketing guidelines.
• Support PR, media relations and communications activities as required.
• Bachelor's degree in Digital Marketing, Marketing, Business Administration or a related field.
• Minimum 4–6 years of relevant digital marketing experience, preferably within hospitality in the UAE.
• Previous experience managing hotel digital marketing and e-commerce activities is highly desirable.
• Proven track record in driving online revenue, direct bookings and digital campaign performance.
• Exposure to PR, media relations and corporate communications is an advantage.
• Strong knowledge of Google Ads, Meta Ads, SEO and SEM, and Accor Marketing and Commerce systems.
• Experience in website management, booking engines and e-commerce platforms.
• Proficiency in Google Analytics 4, Google Search Console and digital reporting tools.
• Understanding of digital content, social media management and conversion optimisation.
• Strong analytical skills with the ability to measure campaign effectiveness and ROI.
• Strong commercial awareness and results-oriented mindset.
• Creative thinking combined with analytical capabilities.
• Excellent communication and stakeholder management skills.
• Strong organisational and project management abilities.
• Adaptability to emerging digital trends, technologies and AI-driven marketing tools.