Director of Sales

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury

Spark excitement before opening by shaping the sales strategy, defining key audiences, and building the relationships that will put SO/ in the spotlight from day one.

What You Will Create

Sales Strategy & Commercial Leadership

• Shape and execute the commercial strategy to position SO/ Jeddah as a leading lifestyle destination.
• Unlock new revenue opportunities through market insight, strategic partnerships, and innovative sales initiatives.
• Partner with ownership and hotel leadership to deliver ambitious revenue and market share goals

Pre-Opening Readiness

• Spark excitement ahead of opening by identifying key audiences, partnerships, and business opportunities.
• Build sales structures, tools, systems, and pipelines to ensure commercial readiness from day one.
• Bring the SO/ story to life through targeted market engagement and strategic relationship building

Business Performance & Commercial Insight

• Lead forecasting, reporting, and performance analysis across all market segments.
• Monitor market trends, competitor activity, and demand patterns to guide commercial decisions.
• Partner with Revenue Management to optimize pricing, positioning, and business mix

Operational Excellence

• Establish best-in-class sales processes, account management practices, and commercial disciplines.
• Drive pipeline performance, conversion, and account growth to consistently exceed targets.
• Ensure commercial activity is aligned with operational capabilities and guest expectations

Team Leadership & Development

• Build and develop a high-performing sales team inspired by creativity, accountability, and collaboration.
• Coach and mentor future leaders while fostering a culture of continuous growth.
• Support local talent development with a strong focus on Saudi national capability and succession planning.
• A seasoned commercial leader with 8+ years of progressive sales experience in luxury hospitality, with a proven track record of driving significant revenue growth in pre-opening or repositioning environments.
• Proven track record in driving high-value sales strategies, pre-opening commercial planning, and building strong international account portfolios across luxury leisure, corporate, and MICE segments.
• Deep expertise in luxury travel ecosystems, including UHNW clientele, consortium partnerships (Virtuoso, Serandipians, AMEX FHR), and global travel trade networks.
• Strategic yet highly commercial, with a strong ability to translate market intelligence into actionable sales strategies and sustained revenue growth.
• A natural relationship builder and leader, able to influence senior stakeholders, inspire teams, and position a brand within highly competitive luxury markets.
• Fluent in English; additional languages, particularly Arabic, are a strong advantage.
• What’s in it for you...
• Lots of opportunity to progress and switch it up as part of a global family of brands.
• Great healthcare, competitive salary, and some nice extra perks across the Ennismore family of brands!
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work
• The opportunity to be yourself and collaborate with other bright minds in a relaxed, innovative culture