Senior Graphic Designer

Job Summary

• The Senior Graphic Designer will play a key role in both leading and executing creative work for LANEIGE across the U.S. market.
• Partnering closely with the Senior Art Director, this role will lead projects from concept development through final execution while
• remaining highly hands-on throughout the design process.
• This role will support 360° brand campaigns and activations across digital, social, retail/VMD, events, OOH, print, and video,
• ensuring a cohesive and elevated brand experience across all consumer touchpoints.
• The ideal candidate is a strong creative leader and exceptional hands-on designer who can develop compelling concepts,
• translate them into high-quality executions, and guide other designers when needed. This individual should be comfortable
• balancing project leadership with day-to-day design execution, managing multiple priorities, and delivering thoughtful, detail-
• oriented work within a fast-paced environment.

Principal Accountabilities

• Lead and execute creative projects from concept development through final production across 360° campaigns, product

launches, digital, social, retail/VMD, events, OOH, print, and video.

• Remain highly hands-on in design execution, producing best-in-class creative work while providing direction and guidance

to designers and freelancers as needed.

• Partner closely with the Senior Art Director to develop creative concepts and translate overarching creative direction into

compelling, channel-specific executions.

• Develop creative concepts and visual solutions that balance brand storytelling, consumer experience, and business

objectives.

• Translate key campaign concepts across multiple channels, formats, and consumer touchpoints while maintaining a

cohesive and consistent visual system.

• Take ownership of assigned projects, balancing creative leadership, hands-on execution, and day-to-day decision-making

to ensure work is delivered at a consistently high standard.

• Ensure consistency of the LANEIGE brand identity and visual language across all creative executions.
• Collaborate closely with Marketing, Digital, Social, Retail/VMD, E-commerce, Integrated Communications, and Project

Management teams from concept through final execution.

• Provide thoughtful creative direction, feedback, and mentorship to junior designers and external creative partners as

needed.

• Present creative concepts and design rationale clearly and effectively to Creative leadership and cross-functional partners.
• Manage multiple projects simultaneously, prioritize effectively, and consistently deliver high-quality work within tight timelines.
• Partner with Project Management and Creative leadership to identify project needs, anticipate challenges, and ensure on-time delivery.
• Stay current on emerging trends across beauty, fashion, retail, digital, social, design, technology, and AI, and identify

relevant opportunities to elevate the brand.

• Contribute to the continued development of Creative team processes, best practices, and overall design standards.

Key Experience and Skills

Qualification and Experience

• 7+ years of professional graphic design experience within an agency, in-house brand, and/or retail environment.
• Experience in beauty, fashion, luxury, lifestyle, or consumer brands strongly preferred.
• Strong portfolio demonstrating conceptual thinking and exceptional hands-on design execution across a broad range of

digital, social, retail/VMD, experiential/event, and print applications.

• Demonstrated experience leading creative projects while remaining actively involved in hands-on design and execution.
• Strong understanding of 360° campaign development and the ability to translate a core creative concept across multiple

channels and formats.

• Strong typography, layout, composition, image manipulation, retouching, and visual storytelling skills.
• Experience with retail/VMD and experiential design highly preferred.
• Proficiency in Adobe Creative Cloud, including Photoshop, Illustrator, InDesign, After Effects, and Premiere Pro, as well as

Figma.

• Strong working knowledge of motion design and video editing.
• Familiarity with AI-assisted creative tools and workflows and an interest in integrating emerging technology into the

creative process.

• Experience with 3D rendering, modeling, or visualization tools is a plus.
• Bachelor’s degree in Graphic Design, Fine Arts, Visual Communication, or a related field preferred, or equivalent

professional experience.

Skill Sets

• Strong creative leadership with equally strong hands-on design and execution skills.
• Ability to independently lead projects from concept through final execution while remaining actively involved in the

design work.

• Strong conceptual thinking and the ability to develop creative ideas that translate effectively across multiple channels.
• Exceptional eye for typography, visual hierarchy, composition, color, imagery, and brand systems.
• Ability to think holistically across digital and physical consumer experiences, including retail.
• Strong understanding of how to adapt creative concepts across different formats and channels without compromising

brand consistency.

• Ability to provide clear creative direction and constructive feedback to designers and freelancers while maintaining

ownership of key deliverables.

• Strong presentation and storytelling skills, with the ability to clearly articulate creative concepts and design rationale.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and

senior stakeholders.

• Strong organizational and project-management skills with the ability to manage multiple priorities and deadlines

simultaneously.

• Exceptional attention to detail and commitment to delivering elevated, best-in-class creative work.

Personal Attributes

• Highly creative, curious, and passionate about design, beauty, culture, retail, and emerging trends.
• A hands-on, proactive mindset with a willingness to both lead and execute.
• Self-motivated and comfortable taking ownership of projects from start to finish.
• Collaborative and receptive to feedback while confident in presenting and defending a creative point of view.
• Adaptable and comfortable working in a fast-paced, evolving environment.
• Strong problem-solving and critical-thinking skills.
• Able to balance creative ambition with business objectives, timelines, and production realities.
• Detail-oriented with strong organizational and time-management skills.
• Demonstrates initiative, accountability, and a strong sense of ownership.
• Positive, solution-oriented, and committed to fostering a collaborative and supportive team environment.

Base Salary Range

$90,000—$100,000 USD