- Customer engagement:
- Define and execute the product vision and roadmap for mobile user engagement and lifecycle management.
- Collaborate closely with cross-functionally teams to design, build user experiences, prioritize features and deliver high-quality mobile experiences to ensure that delight users on our mobile banking platform and meet business goals.
- Identify user touch points/ pain points and opportunities through user research, feedback, NPS, app analytics and behavioral data. In consequently, to optimize user journeys on mobile app to maximize activation and feature adoption.
- Track and manage the performance of key engagement metrics such as mobile registration, DAU, MAU, user actions, session length…
- Design and implement personalized, data-driven engagement strategies including push notifications, in-app messaging, usage flows, and gamification.
- Stay up to date on best practices and trends in mobile engagement, app UX, and behavioral product design.
- Loyalty and Merchant Engagement:
- Build tools and features that enable users loyalty redemption, manage, and measure engagement campaigns (e.g., offers, coupons, loyalty rewards).
- Define and evolve loyalty programs, loyalty points mechanisms that incentivize repeat usage on mobile app and long-term engagement.
- Monitor loyalty program effectiveness and continuously iterate on value propositions and reward structures.
- Collaborate with marketing and partnerships teams to develop merchants ecosystem, usage campaigns and loyalty programs.
- Perform other tasks as assigned by line manager
Job Specification
- Banking / Finance / Business degree and equivalent functional experience
- Working experience in product management, e-commerce, fintech with a focus on mobile engagement, loyalty, or platform ecosystems involving merchants/partners from 04 years.
- Strong understanding of mobile UX, behavioral engagement principles, and growth metrics.
- Experienced in business development space or working on loyalty programs, rewards systems, or partner/merchant platforms is highly preferred.
- Good network within the digital ecosystem, good personality with proper communication & stakeholder management skills.
- Strong presentation, writing and negotiation skills, including the ability to elaborate partnership projects
- Must possess an ability to handle multiple tasks and deadlines, and work well with others in a fast-paced and agile environment.
- Experience with digital product is a preference
- Good communication: oral and written (power point, project grant chart…)
- Ability to work under pressure.
- Time management.
- Self-motivation.
- Conflict resolution.
- Stakeholder management
- Adaptability.
- Languages: English – fluent
Job description provided by CIMB Group.
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