Strategic Growth Initiatives Lead

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Apple Canada is looking for a Strategic Growth Initiatives Lead to join the Strategy and Planning team. This team is responsible for owning the direction, priorities, and growth ambitions for Apple Canada’s sales team and our partners.

This role sits at the intersection of strategy and execution. You will lead the development, prioritization, and execution of Apple Canada’s strategic growth initiatives. This mandate requires commercial instinct, cross-functional fluency, and the judgment to know what matters most in the Canadian market.

The Canadian Strategic Growth Initiatives Lead will own our core strategic initiative portfolio and be responsible for the Canadian strategy and the plan of record. You will set the tone and direction for Canada, building the expertise needed to be fluent in each initiative; have the business acumen to deeply understand market relevance and impacts; foster relationships to secure buy-in and execution of your plan; communicate openly to provide context and feedback to global stakeholders; and focus on what matters most to drive the go-to-market approach, timing, and expectations.

You recommend the sequencing and level of focus for each initiative in Canada, and you master the art of localization — knowing when and how to implement the global playbook for Canadian conditions, discerning when adaptation is warranted, and having the corporate communication skills to navigate those trade-offs.

You know what the Canadian sales team needs to execute each initiative, evaluating whether what’s being produced is working, and advocating for better outcomes or support where gaps exist. You’ll work closely with account teams to ensure the initiatives translate into action at the partner and channel level.

Develop a deep understanding of worldwide strategic growth initiatives across Apple’s lines of business, including the audience segments, value propositions, and messaging frameworks behind each one.

Recommend the sequencing and level of focus for each initiative in Canada based on market conditions, business priorities, and resource availability. Translate worldwide go-to-market strategies into Canadian execution plans, adapting as local market dynamics require.

Orchestrate cross-functional alignment across local sales, marketing, finance, and product teams to ensure coordinated execution of initiatives.

Serve as the primary liaison between Canada and worldwide initiative owners — maintaining deep relationships, providing Canadian market feedback, and influencing ongoing strategy refinement. Contribute Canadian market intelligence and performance insights to shape future worldwide initiative design.

Partner with account teams to activate growth initiatives across Canada’s retail and channel partners, ensuring initiatives land with the right emphasis and execution support at the partner in-store and online.

Stay informed on marketing assets, campaigns, and communication packages to ensure they fit Canadian needs, and advocate for what the sales team needs to execute and drive growth.

Own the operating cadence for initiative tracking and cross-functional coordination — including the forum where decisions get made. Lead business reviews, progress dashboards, and stakeholder updates that keep execution visible and accountable.

Drive revenue performance for the Beats and Accessories business across routes-to-market, including sell-through analysis, go-to-market planning, and identifying levers to accelerate growth. Represent Canada in worldwide business reviews for Beats and Accessories, owning the narrative on Canadian performance, opportunities, and strategic plans.

Identify whitespace and growth opportunities by analyzing initiative performance, market trends, competitive dynamics, and cross-functional feedback.

Inform and influence budget and resource allocation across active initiatives, ensuring investment aligns with strategic priority and market opportunity.

6+ years of experience in business planning, strategy, program management, or cross-functional operations.

Proven ability to influence cross-functional teams and senior stakeholders without direct authority.

Demonstrated ability to build and maintain relationships across functions, geographies, and levels — up, down, and sideways.

Track record of driving initiatives to completion through shifting priorities, competing demands, and organizational complexity.

Strong business judgment — you can look at a portfolio of initiatives and make a defensible call on what matters most for this market.

Comfort navigating ambiguity and standing up new processes where none existed before.

Outstanding verbal, written, and presentation skills, including experience developing and presenting strategic concepts to senior leadership.

Demonstrated comfort using AI tools and automation as a core part of how you analyze data, build processes, and solve problems — with a genuine curiosity about how emerging AI capabilities can scale your impact.

Bachelor’s degree or equivalent experience.

Experience working across or within Apple’s sales, marketing, or channel organizations.

Track record of localizing global strategies for regional markets, ideally in a subsidiary or country-level role within a global organization.

Familiarity with the consumer electronics industry, retail channel dynamics, or sales operations.

Experience managing or influencing across multiple product categories or lines of business simultaneously.

Experience using data and analytics tools (Excel, Tableau, or similar) to inform business decisions — you don’t need to be an analyst, but you can read a dashboard, interrogate a trend, and use data to make your case.

Comfort presenting in worldwide or cross-geo business review forums, with experience tailoring a market narrative for senior and executive audiences.

A flexible work style and approach based on business needs.