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The Commercial team is involved in the day-to-day running of Apple Music. The team provides strategic support to Apple Music leadership team, with responsibilities including fiscal planning, executive projects, and subscriber growth. This role falls within the Subscriber Retention side of the Commercial team, which is focussed on driving subscriber and revenue growth by reducing churn and increasing subscriber lifetime value.
Develop, align, and execute retention roadmaps that drive subscriber and revenue growth across Apple Music.
Lead the end-to-end execution of new retention launches, including offers, messaging, and plan recommendations, across global markets.
Operationalise new retention capabilities and run rigorous tests to optimise offers, messaging, and targeting.
Develop and own the strategy for reducing involuntary churn, spanning payment methods, prevention, and recovery.
Combine subscription economics with consumer insights to evaluate opportunities and prioritise levers.
Partner with Product, Engineering, Marketing, Analytics, Finance, and Ops teams to define requirements and deliver launches on time.
Establish clear KPIs and granular retention metrics to measure performance and identify opportunities early.
Manage expectations with leadership through regular performance updates, strategic recommendations, and executive presentations.
Prior experience in strategy or commercial roles within the tech industry.
Strong business acumen, paired with an intuitive grasp of consumer behaviour.
Deeply analytical, with excellent problem-solving skills and the ability to translate data into clear business recommendations.
Experience working with cross-functional teams, including Product and Engineering.
Demonstrated ability to own and drive initiatives from start to finish, managing timelines and delivering under tight schedules.
Able to align partners and drive consensus in ambiguous environments.
Exceptional communication and stakeholder management skills, including building compelling Keynote presentations and presenting to senior executives.
MBA or equivalent experience preferred.
Job description provided by Apple.
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