Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all media and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing and commerce experiences.
The AI Search Strategy team is part of Marcom Strategy and is dedicated to creating inspiring and personalized experiences that help customers discover Apple products, services, and software through AI search.
The AI Optimization (AIO) Content Strategist is a lead role that supports AI search optimization efforts by owning the hands-on content strategy and SEO/AIO execution of on-page and off-page strategies. This role will help improve our visibility across the AI search landscape, answer engines, and generative search experiences with proven GEO/AEO tactics across our sites. This role requires a strong grounding in SEO fundamentals and content strategy principles, combined with a hands-on understanding of how LLMs like ChatGPT, Gemini, Claude discover, evaluate, and cite content.
This AIO Content Strategist role will partner closely with an AIO Lead Content Strategist, the Content Strategy team, as well as Data Science, Media, Engineering, and Creative teams to help ensure customers can discover and engage with products and services through both traditional and AI search.
Own the AI search optimization (SEO/AEO/GEO) and content strategy work for a product launch, defining the topics, formats, and platforms of focus to drive measurable growth in LLM visibility.
Conduct keyword research, competitive analysis, and tactical testing to drive continuous optimizations.
Build a prompt library for specific product lines, identify and prioritize opportunities and influence content creation with impactful recommendations.
Apply content strategy and SEO principles to inform page structure and optimizations, meta descriptions, headline and body-copy hierarchy, and page schema/metadata.
Track and interpret how LLMs such as ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Rufus/Alexa pick and cite content, applying findings to content optimization decisions.
Use tools such as Profound, Semrush, and Google Trends to pull search and prompt-volume data, and translate those outputs into clear search optimization guidance.
Derive insights across multiple sources, organize findings, and distill them into clear, prioritized, and usable recommendations.
Write short, benefit-focused copy and optimize page content for search performance while ensuring alignment with broader content strategy and brand voice.
Partner with content strategy, analytics, media, engineering, and creative teams to ensure AIO/SEO insights inform content planning and structure, and to align on and implement recommendations.
10+ years of SEO or organic growth marketing experience in a consumer or e-commerce environment.
AEO/GEO experience, with knowledge of how LLMs pick and cite content.
Experienced in partnering with cross-functional teams such as Strategy, Media, Product, Engineering and Creative in digital marketing, with a focus on media and search optimization programs.
Strong knowledge of SEO fundamentals: keyword, topic, and search-intent research; page structure and optimization; meta descriptions; headline and body-copy hierarchy; page schema and metadata.
Content strategy and copy optimization skills, including writing short, benefit-focused copy and optimizing page content for search.
Ability to understand what outputs like citations and prompt volumes mean for search optimization, and translate them into recommendations.
Ability to derive insights from search interest data from different sources, organize findings, and boil them down to clear, prioritized takeaways.
Familiarity with tools such as Profound, Semrush, and Google Trends.
Ability to translate complex technical data into actionable content strategy and marketing insights.
Examples of shipped AEO/GEO work with results you can show.
Job description provided by Apple.
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