Head of Sales & Marketing

Lead the Next Chapter of a Premium Global Cycling Brand

Argon 18 is entering an exciting new phase of growth. As we continue to strengthen our position in road, triathlon, gravel, track and performance cycling, we are seeking an experienced and ambitious Head of Sales & Marketing to lead our global commercial strategy and drive sustainable growth across key international markets.

Reporting directly to the CEO and serving as a member of the leadership team, this role will oversee our global sales organization, brand and marketing functions, and commercial planning activities globally. This is a unique opportunity for a commercially minded leader who combines strategic vision with strong execution, brings structure to complex environments, and thrives on building high-performing teams.

What You'll Be Responsible For

Commercial Strategy & Growth

• Develop and execute Argon 18's global sales and marketing strategy.
• Drive revenue growth, market share expansion, and profitability across all key regions.
• Identify new business opportunities, market trends, and strategic partnerships.
• Build and maintain strong relationships with distributors, retailers, and key industry stakeholders.
• Lead annual commercial planning, forecasting, and budgeting processes.

Global Sales Leadership

• Lead and develop the global sales organization.
• Establish clear sales objectives, KPIs, and performance expectations.
• Drive sales excellence through structured planning, forecasting, pipeline management, and account development.
• Ensure consistent execution of commercial strategies across regions while adapting to local market needs.

Brand & Marketing Leadership

• Lead the Head of Brand & Marketing and broader marketing function.
• Ensure alignment between commercial objectives, brand positioning, athlete partnerships, events, and communication strategies.
• Strengthen Argon 18's global brand presence and reputation across all key markets.
• Monitor marketing effectiveness and optimize investments based on measurable results.

Commercial Operations

Ensure commercial, marketing, and digital initiatives are aligned to deliver an exceptional customer experience.

Ensure data-driven decision making through performance reporting and analytics.

Leadership & Team Development

• Lead, inspire, and develop a high-performing international team.
• Foster a culture of accountability, ownership, collaboration, and continuous improvement.
• Build organizational capability through coaching, development planning, and talent management.
• Work closely with Product, Operations, Finance, and Executive Leadership to ensure cross-functional alignment.

What We're Looking For

Experience

• 10+ years of progressive leadership experience in sales, marketing, or commercial management.
• Proven success leading international B2B sales teams.
• Experience developing and executing growth strategies across multiple regions.
• Strong understanding of commercial planning, forecasting, and performance management.
• Experience managing and developing cross-functional teams.

Leadership Mindset

• Strategic thinker with the ability to see both the big picture and the details required for execution.
• Highly structured and process-oriented, bringing clarity and discipline to planning and decision-making.
• Data-driven, analytical, and comfortable making decisions based on facts and insights.
• Strong commercial acumen with a track record of delivering measurable business results.
• Collaborative leader who can influence across functions and build alignment around shared goals.
• Growth-oriented mindset focused on continuous improvement and organizational development.

Bonus Points

• Experience within cycling, sporting goods, outdoor, premium consumer products, or related industries.
• Passion for cycling and endurance sports.
• Experience working with international distributor and dealer networks.
• Why join Argon 18?
• At Argon 18, you'll have the opportunity to shape the future of an iconic performance cycling brand. You'll join a passionate team, work alongside industry experts, and play a pivotal role in defining our commercial success for years to come.
• If you're a commercially driven leader who thrives on building structure, developing teams, and delivering growth, we'd love to hear from you.