Executive Vice President, Measurement for Marketers

About the ANA

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually.

It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.

Location

New York City

Position Summary

The Executive Vice President, Measurement for Marketers (MFM), will lead ANA’s efforts to shape the future of marketing and media measurement. This senior executive will establish and advance a clear, marketer-led vision, helping marketers navigate an increasingly fragmented, data-driven, and AI-enabled ecosystem while strengthening their ability to demonstrate marketing’s contribution to business growth and enterprise value.

This is a highly visible industry leadership role. The EVP will represent the priorities of marketers to senior executives across the marketing and advertising ecosystem and build strong relationships with measurement providers, platforms, media companies, agencies, standards-setting organizations, and industry associations. The executive will convene diverse stakeholders, foster cross-industry collaboration, and lead efforts to improve the quality, transparency, consistency, comparability, and business relevance of measurement.

The EVP will set the strategy and priorities of the Measurement for Marketers practice and lead a three-person team responsible for translating that direction into member and industry value. The portfolio includes major strategic initiatives, proprietary research and guidance, the Enterprise Marketing Measurement Leadership Council, a national industry conference, additional member events, and other educational and thought-leadership programs.

As a member of the CEO’s senior leadership team, the EVP will contribute strategic thinking and executive judgment to the broader leadership and operations of the ANA. The successful candidate will bring the credibility, relationships, judgment, and subject-matter expertise required to shape industry priorities and move the measurement ecosystem toward practical solutions that better serve marketers.

Essential Functions and Responsibilities

Strategic and Industry Leadership

Establish and lead the strategic agenda for the Measurement for Marketers practice, advancing its focus beyond paid-media measurement to encompass the holistic measurement of marketing’s contribution to business growth and enterprise value. Identify and prioritize the measurement issues most consequential to marketers and translate them into focused industry initiatives, research, guidance, and member value.

Serve as ANA’s senior subject-matter expert and external representative on marketing and media measurement, articulating a clear marketer perspective with senior executives, industry organizations, standards bodies, and other influential stakeholders.

Build trusted relationships and foster collaboration with marketers, agencies, media companies, platforms, measurement providers, industry associations, and standards-setting organizations. Maintain and advance ANA’s strategic relationship with the Media Rating Council, supporting rigorous industry standards, independent verification, and accreditation that strengthen confidence in measurement.

Lead initiatives that improve the quality, transparency, consistency, comparability, and business relevance of measurement, addressing both holistic enterprise marketing impact and the effectiveness of paid-media investments. Strengthen marketers’ ability to connect marketing activity and investment to incremental growth, brand and customer value, market share, profitability, and other enterprise outcomes.

Lead the Enterprise Marketing Measurement Leadership Council and other executive and industry forums that identify marketer priorities, inform the MFM agenda, and help build support for meaningful industry progress.

Monitor developments in media, data, technology, privacy, artificial intelligence, and measurement methodologies; assess their implications for marketers; and ensure that MFM remains at the forefront of emerging industry needs.

Practice and Organizational Leadership

Lead, develop, and support a high-performing three-person team, translating strategy into clear priorities and ensuring the effective delivery of MFM initiatives, research, programs, and member services.

Provide strategic oversight of the practice’s portfolio, including the national industry conference, additional member events, webinars, committees, executive engagement, educational programming, and thought-leadership content.

Collaborate across ANA practices and functions to advance shared organizational and member priorities.

Competencies Sought

Executive and industry leadership: Established credibility, executive presence, and sound judgment, with the ability to represent ANA effectively with CMOs, senior industry leaders, measurement and media executives, standards-setting organizations, and other influential stakeholders.

Member orientation: Deep commitment to understanding and serving the needs of ANA members, with the ability to translate their priorities and challenges into meaningful initiatives, practical resources, and broader industry progress.

Strategic vision: Ability to anticipate consequential changes in marketing, media, data, technology, and measurement; establish a clear, marketer-led vision; and translate that vision into focused priorities and a coherent strategic agenda.

Measurement and business expertise: Deep understanding of the marketing and media measurement ecosystem, with the ability to connect measurement methodologies and technical issues to marketing effectiveness, business growth, financial outcomes, and enterprise value.

Influence and coalition building: Demonstrated ability to convene organizations with different interests, build trusted relationships, create alignment, and advance complex industry initiatives through influence rather than direct authority.

Communication and thought leadership: Exceptional written, verbal, presentation, facilitation, and listening skills, including the ability to make complex technical and methodological subjects accessible and relevant to senior business leaders and varied industry audiences.

Strategic execution: Ability to move fluidly between long-term industry strategy and the practical decisions required to translate that strategy into high-quality research, guidance, initiatives, events, and member value.

People and team leadership: Collaborative and accountable leadership style, with the ability to set clear priorities, mentor and develop team members, delegate effectively, and enable a small, high-performing team to deliver a broad and ambitious portfolio.

Personal integrity and accountability: High degree of personal ownership, intellectual curiosity, diplomacy, discretion, and integrity, with the maturity and judgment required to represent ANA in complex and highly visible industry settings.

Minimum Requirements

• Bachelor’s degree from an accredited institution; advanced degree in a relevant field preferred.
• At least 15 years of progressively responsible experience in marketing and/or media measurement, marketing effectiveness, research, analytics, advertising, or a related field.
• Significant senior leadership experience setting strategy, leading complex initiatives, and engaging with senior executives and industry stakeholders.
• Deep knowledge of both enterprise marketing measurement and paid-media measurement, including their connection to marketing effectiveness, business growth, and enterprise value.
• Demonstrated success building relationships, convening diverse stakeholders, and advancing multi-organization initiatives through influence and collaboration.
• Proven experience leading, mentoring, and developing a high-performing team, combined with strong executive communication, public speaking, and facilitation skills.
• Ability and willingness to travel as required.

Salary and Total Rewards Package

Starting pay range: $325,000 to $350,000, based on relevant experience and qualifications.

Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.

To Apply

If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.