Principal Data Analysis

Location: Dallas, Texas

This is a full-time onsite role based in the location(s) posted and is performed from the designated work location five days per week. No relocation is offered.

Role Overview

The Principal Data Analyst leads the design and execution of complex analytics initiatives that transform enterprise data into strategic business insights and measurable outcomes. This role provides technical and thought leadership across advanced analytics, business intelligence, data management, governance, and emerging AI capabilities.

As a strategic advisor and recognized subject matter expert (SME), the Principal Data Analyst contributes to enterprise data strategy, leads business-critical initiatives, mentors analytics professionals, and advises senior leaders on complex decisions. This individual applies modern technologies—including cloud data platforms, predictive analytics, machine learning, and AI-assisted solutions—to solve complex business challenges and advance the organization’s analytical capabilities. Experience with Databricks and/or Snowflake is highly desirable.

Key Roles and Responsibilities

Responsibilities may include, but are not limited to

Enterprise Analytics Leadership: Lead complex, enterprise-wide analytical initiatives that translate data into actionable strategies, measurable outcomes, and business value.

Data Analysis and Interpretation: Apply advanced statistical and analytical methods to identify trends, relationships, risks, and opportunities. Translate findings into clear recommendations for senior leaders and other stakeholders.

Data Strategy and Roadmaps: Partner with business and technology leaders to define data strategies, analytical roadmaps, key performance indicator frameworks, and measurement plans.

Advanced Analytics and AI: Develop or guide the implementation of predictive models, forecasting solutions, machine-learning applications, and AI-assisted insights that improve decision-making and operational performance.

Business Intelligence and Visualization: Design and oversee executive dashboards, reporting solutions, and visualizations that communicate complex information clearly, accurately, and persuasively.

Data Integration and Architecture: Provide technical direction for large-scale data integration, data modeling, ETL/ELT pipelines, data warehouses, and lakehouse architectures.

Data Quality and Governance: Establish and promote practices for data quality, governance, metadata management, lineage, auditing, and discrepancy resolution across platforms and data domains.

Technology Evaluation and Modernization: Evaluate emerging technologies and architectural approaches, including generative AI, machine learning, cloud data platforms, and advanced analytics tools. Recommend solutions aligned with business objectives and technical standards.

Stakeholder Partnership: Collaborate with business, technology, architecture, governance, and data teams to define requirements, resolve complex challenges, and deliver scalable analytical solutions.

Technical Leadership and Mentoring: Establish analytical best practices, provide guidance on challenging technical issues, conduct solution reviews, and mentor analytics professionals.

Executive Communication: Present findings, recommendations, risks, and strategic options to senior leaders in a concise and business-focused manner.

Job Contribution

A recognized expert who applies extensive technical expertise, broad business knowledge, and strategic insight to address highly complex challenges and deliver organizational results. Leads critical, high-impact initiatives and develops innovative analytical strategies and solutions.

Works with minimal oversight, regularly advises senior leaders, and influences significant technical and business decisions. Serves as a mentor and trusted resource for resolving complex analytical, data, and technology issues.

Supervisory Responsibility: No direct supervisory responsibility.

Career Step Differentiator

Leads enterprise-wide data and analytics initiatives involving complex data ecosystems, large-scale integration, advanced analytics, and AI-enabled insights. Serves as a strategic advisor and SME for analytics, data architecture, data governance, and business intelligence. Establishes technical direction, advances modernization, and enables senior leadership decision-making through data-driven strategies.

Education and Experience

Bachelor’s degree in computer science, data analytics, mathematics, statistics, engineering, information systems, or a related field is desired.

7+ years of experience in data analytics, business intelligence, data engineering, data management, or a related discipline.

Experience leading large-scale, cross-functional analytics initiatives and delivering business-critical solutions.

Experience translating complex analytical findings into recommendations for senior leaders and nontechnical stakeholders.

Experience contributing to business strategy and mentoring technical professionals is preferred.

Relevant certifications in analytics, cloud technologies, AI, Databricks, Snowflake, or related disciplines are a plus.

Technical Skills and Modern Analytics Technologies

Advanced SQL, Python, statistical analysis, and data modeling

Predictive analytics, forecasting, and analytical experimentation

Power BI, Tableau, or comparable business intelligence platforms

Executive reporting, dashboard development, and data storytelling

Databricks and/or Snowflake

Cloud data platforms and modern data architectures

Data warehousing, lakehouse architectures, and ETL/ELT

Large-scale data integration and performance optimization

Machine learning, generative AI, and AI-assisted decision support

Data governance, quality, lineage, and metadata management

Enterprise data management and analytical architecture

Agile delivery and DataOps practices

Our Principal Data Analysis jobs earn between $128,400.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

Paid Parental Leave

Paid Caregiver Leave

Additional sick leave beyond what state and local law require may be available but is unprotected

Adoption Reimbursement

• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

Employee Assistance Programs (EAP)

Extensive employee wellness programs

Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours

40

Time Type

Regular

Location

Alpharetta, Georgia, Dallas, Texas

Salary Range

$128,400.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws.

In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. Click here to learn more or request an application accommodation here.

Additional Locations: Alpharetta, Georgia