Senior Manager, Media Operations

Location: AutoNation Headquarters

The Senior Manager, Media Operations owns the operational governance, financial integrity, technical measurement infrastructure, VIN feed governance, and OEM co-op compliance of AutoNation’s media ecosystem.

This role serves as the operational backbone of the Integrated Media Strategy & Comms Planning team, bridging Finance, Marketing Analytics, Media Strategy, IT, and Agency partners to ensure that all media activity is fiscally accountable, technically sound, operationally disciplined, and performance protected.

The Senior Manager ensures budgets are reconciled precisely, campaigns are tracked accurately, inventory feeds are structured appropriately, and compliance standards are upheld. This leader actively participates in pacing, planning validation, and optimization decisions while providing enterprise-level oversight of the systems that power media performance.

The ideal candidate is a highly detail-oriented, systems-minded operator who thrives at connecting financial stewardship, operational rigor, and technical enablement to maximize media investment effectiveness.

This role is onsite out of our HQ in Fort Lauderdale, FL.

Key Responsibilities

Financial Operations

• Bachelor’s degree in Marketing, Business Administration, Finance, Accounting, or related field.
• 10+ years in media operations, marketing finance, or related advertising/media experience; client-side experience preferred. Bonus for Automotive and or Retail experience.
• Strong understanding of media planning/buying processes across digital and traditional channels.
• Proven ability to manage large, complex budgets across multiple business units.
• Hands-on experience with tracking, tagging, and marketing technology platforms.
• Highly proficient in Excel; comfortable working with large data sets and BI tools (Power BI, Tableau, etc.).
• Strong project management skills; able to lead initiatives from conception through implementation.
• Exceptional communication and presentation skills; able to work effectively with senior leadership.
• Organized, thorough, and detail-oriented with strong time management skills.

Exciting Benefits and Perks Await You

Competitive compensation and 401k matching

Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits.

Associate purchase and discount programs for new and pre-owned vehicles, services, parts, collision, accessories, and AutoGear

Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers

Join our DRVPNK mission to raise and donate millions of dollars to cancer research and treatment, partnering with cancer charities nationwide

AutoNation is one of the largest automotive retailers in the United States, offering innovative products, exceptional services, and comprehensive solutions, empowering our customers to make the best decisions for their needs. With a network of dealerships nationwide strengthened by a recognized brand, we offer a wide variety of new and used vehicles, customer financing, parts, and provide expert maintenance and repair services. Through DRV PNK, we have raised over $40 million for cancer-related causes, demonstrating our commitment to making a positive difference in the lives of our Associates, Customers, and the communities we serve.

AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.