Senior Social Media Manager (m/f) – Global B2B SaaS Construction Software

Location: Centurion, South Africa

Driven by transformative digital technologies and trends, we are RIB and we’ve made it our purpose to propel the industry forward and make engineering and construction more efficient and sustainable. Built on deep industry expertise and best practice, and with our people at the heart of everything we do, we deliver the world's leading end-to-end lifecycle solutions that empower our industry to build better.

With a steadfast commitment to innovation and a keen eye on the future, RIB comprises over 2,500 talented individuals who extend our software’s reach to over 100 countries worldwide. We are experienced experts and professionals from different cultures and backgrounds and we collaborate closely to provide transformative software products, innovative thinking and professional services to our global market. Our strong teams across the globe enable sustainable product investment and enhancements, to keep our clients at the cutting-edge of engineering, infrastructure and construction technology.

We know our people are our success – join us to be part of a global force that uses innovation to enhance the way the world builds.

Find out more at RIB Careers.

Relevant note: We are not considering freelance or contract applications for this position.

Key Details

• The most important information about the work model, working hours, and contract
• Location: Cape Town (Western Cape Province) or Centurion (Gauteng Province)
• Work model: hybrid (2–3 days per week in the office)
• Working hours: Full Time
• Contract type: Permanent

Your Impact in This Role

The Most Important Things About Your Team, Your Focus, and Your Impact

Are you an experienced B2B social media professional with a passion for strategy, digital storytelling, brand building, and measurable business impact? Perfect! As we are looking for a Senior Global Social Media Manager (m/f) to lead and evolve our global social media strategy across multiple markets, business units, and audiences.

In this role, you will combine strategic leadership with operational excellence. You will drive global social media governance, channel growth, employee advocacy, social selling initiatives, AI-powered content innovation, and performance-driven campaigns that contribute to brand awareness, lead generation, customer engagement, and pipeline growth.

This role is ideal for a senior social media professional with strong B2B SaaS, technology, digital marketing, or construction technology experience who enjoys influencing stakeholders, scaling best practices globally, and turning social media into a measurable business driver.

Division: Global Marketing

You will report to: Global Content Marketing Lead

Key responsibilities

Global Social Media Strategy & Governance

• Develop and continuously enhance a global social media strategy aligned with RIB's brand, business objectives, and marketing priorities
• Act as the primary advisor for global social media best practices across regions and business functions
• Establish and govern global social media guidelines, content standards, and brand voice across all markets.
• Review and approve strategic campaigns and key content initiatives to ensure consistency, quality, and alignment
• Social Media Content, Campaign & Community Management, Advocacy
• Develop and execute integrated social media content plans across corporate channels
• Create and manage day-to-day engaging content across social platforms, including copy, visuals, videos, campaigns, and community engagement.
• Partner with regional marketing, demand generation, product marketing, and creative teams to deliver targeted, high impact B2B SaaS campaigns
• Manage daily social media activity, respond to audience queries, and foster meaningful engagement.
• Drive employee advocacy and social selling programs while enabling colleagues – and especially our executive management & leadership team - to leverage social media effectively
• Performance Analytics, Market Intelligence & AI-Driven Innovation
• Monitor performance using analytics tools (Google Analytics, Sprout, Oktopost, etc.) and provide monthly KPI driven reports and insights.
• Measure and communicate impact related to engagement, audience growth, lead generation, pipeline contribution, and brand awareness
• Conduct competitor analysis and share recommendations, benchmarks, and market insights.
• Continuously improving social media effectiveness through experimentation and optimization
• Leverage AI and automation tools to scale content creation, optimize performance, improve efficiency, and train internal teams on AI enabled social media practices
• Stay current with developments in AI-powered digital marketing and social media technology

Your Profile

• 5+ years of experience in a senior social media role with proven experience managing global or multi-market social media programs
• Strong B2B technology, software or SaaS social media management experience.
• Strong stakeholder management and cross functional collaboration skills.
• Commercially minded with the ability to understand customer needs and business objectives.
• Demonstrated success growing and engaging professional online communities across social media platforms
• Experience building and scaling employee advocacy, social selling, or ambassador programs in partnership with sales and leadership teams
• Experience creating and managing executive thought leadership programs and personal branding initiatives for senior leaders
• Experience supporting account-based marketing programs through targeted social media campaigns and audience segmentation
• Strong problem solving, prioritization, and project management skills.
• Experience analyzing data, reporting on performance, and turning insights into action.
• Excellent communication skills with the ability to present business and creative concepts.
• Experience managing paid social media campaigns and Account Based Marketing initiatives.
• Good understanding of SEO and content distribution strategies, demand generation, and digital marketing best practices
• Proficiency with Google Analytics, Sprout, Oktopost, or similar platforms.
• English proficiency at C1 level.

Advantageous

• Experience or background in the construction industry
• Familiarity with CRM tools, especially Salesforce
• Proficiency in additional languages (e.g., German, Danish, Spanish)

Your next step

• Career Team Contact: Sabine Haim
• Our application process - from the online application and an initial interview with our Career Team to your first welcome - is structured, transparent, and predictable.
• Initial meeting with Sabine
• First technical interview with Global Marketing Lead
• Second technical interview with VP Global Marketing

What You Can Expect from Us

We know that a new work environment should be rewarding not only professionally but also personally. That’s why we support you beyond your day-to-day tasks - with these specific benefits:

What Sets Us Apart

A structured start: personalized onboarding, organized networking

A modern work schedule model: trust-based working hours, flexible working hours (flex time), the option to work hybrid or remotely (see Key Facts)

Everyday office lunches (for free), fresh fruit as well as great coffee from a barista (Centurion) in a very modern & open space which is close to public transport

As part of Package: Group Company Risk Cover (Group Life, Income Continuation Benefit, Severe Illness and Family/ Funeral Cover), Retirement Scheme and Medical Aid

Schneider Electric stock ownership program (WESOP)

Birthday afternoons off

Career development and personalized professional growth: We support you in strategically building on your professional and personal strengths through team- and role-based training and personalized development opportunities

National and international career opportunities within the RIB Group and the Schneider Electric corporate network

Room for ideas and active participation: With us, you can actively contribute your own ideas, new approaches, and suggestions for process optimization - whether through direct dialogue with your team, via the company’s idea management system, or in team and management settings such as the RIB Town Halls

What we take for granted

Ways to be sustainable: digital infrastructure

Regular employee events

RIB may require all successful applicants to undergo and pass a comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third party personal data may involve additional background check criteria.

RIB is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.

Come and join RIB to create the transformative technology that enables our customers to build a better world.

Additional Locations: Cape Town, South Africa