Web Analytics and Search Specialist

Web Analytics & Search Specialist

• Location: Dublin or Cork (Hybrid)
• Company: Laya Healthcare
• Department: Proposition & Data Development
• Reporting to: Head of Digital
• Contract Type: Permanent, Full-Time

About the Role

At Laya Healthcare, we are committed to delivering exceptional digital experiences for our members. We are seeking a highly analytical and commercially minded Web Analytics & Search Specialist to join our Proposition & Data Development team.

This role is pivotal in optimising website performance and internal search functionality to enhance user experience, increase digital engagement, support self-service adoption, and drive business performance. Working closely with Digital, Marketing, IT, Product, UX and Content teams, you will use data-driven insights to improve customer journeys, optimise content discoverability, and support strategic decision-making across the business.

This is an exciting opportunity for someone who enjoys combining web analytics, digital optimisation, search performance and stakeholder engagement to deliver measurable business outcomes.

Key Responsibilities

• Manage and optimise web analytics platforms, ensuring accurate tracking and data collection across digital channels.
• Monitor website performance metrics including traffic, engagement, conversions, bounce rates and user behaviour.
• Provide actionable insights and recommendations to improve customer experience and digital performance.
• Manage and enhance internal search functionality to ensure users can easily find relevant content and information.
• Analyse search trends, user queries and behavioural patterns to identify opportunities for improvement.
• Collaborate with UX, Content and Development teams to improve navigation, search relevance and content discoverability.
• Develop and maintain dashboards and reporting solutions to provide meaningful insights to stakeholders.
• Conduct detailed analysis to identify digital optimisation opportunities and support business objectives.
• Support A/B testing and website optimisation initiatives to improve user journeys and conversion rates.
• Work closely with SEO stakeholders to align internal search and website visibility strategies.
• Provide training and guidance to teams on analytics tools, reporting and data-driven decision making.
• Maintain awareness of industry trends, analytics best practices and emerging digital technologies.

Skills & Experience

• Proven experience using web analytics platforms such as Google Analytics (GA4), Matomo, Adobe Analytics or similar tools.
• Experience with Google Tag Manager (GTM), event tracking and conversion measurement.
• Strong analytical skills with the ability to interpret complex data and provide business-focused recommendations.
• Experience working with website search platforms such as Elasticsearch or similar solutions.
• Experience creating dashboards and reports using tools such as Power BI, Tableau or Looker Studio.
• Knowledge of SEO principles and their relationship with website performance and search visibility.
• Excellent communication and presentation skills, with the ability to explain insights to non-technical audiences.
• Strong stakeholder management skills and the ability to collaborate across multiple teams.
• Experience supporting website optimisation, user experience improvements or conversion rate optimisation initiatives.
• Ability to work independently, manage multiple priorities and deliver results in a fast-paced environment.
• Bachelor's Degree or equivalent qualification required.
• Qualification in Digital Analytics, Marketing, Business, Data Analytics, Computer Science or a related discipline is desirable.
• Experience working within digital, e-commerce, healthcare, insurance or related industries is advantageous.
• Commitment to continuous learning and staying up to date with developments in analytics, search technology and digital optimisation.

What We're Looking For

• A data-driven problem solver who enjoys uncovering insights and improving digital experiences.
• A curious and proactive individual who continually seeks opportunities to optimise performance.
• Someone with strong commercial awareness and a passion for digital innovation.
• A confident communicator who can influence stakeholders through data-backed recommendations.
• A collaborative team player who enjoys working across multiple disciplines.
• An individual who combines analytical rigour with creative thinking to solve complex business challenges.

Why Join Laya Healthcare

• Play a key role in shaping the digital experience of our members.
• Work closely with stakeholders across Digital, Marketing, Product, Content and Technology functions.
• Influence strategic decisions through meaningful insights and analytics.
• Gain exposure to a wide range of digital optimisation, analytics and search initiatives.
• Be part of a collaborative organisation focused on innovation and continuous improvement.
• Enjoy a hybrid working environment with flexibility and support for professional development.

Diversity, Equity & Inclusion

At Laya Healthcare, we are committed to creating a workplace where everyone feels valued, respected and empowered to succeed. We believe diversity of thought, background and experience strengthens our teams and enables us to better serve our customers and communities. We welcome applications from candidates of all backgrounds and encourage individuals to bring their authentic selves to work.

Equal Opportunities Employer

Laya Healthcare is proud to be an equal opportunities employer. We are committed to providing a fair and inclusive recruitment process and do not discriminate on the basis of age, disability, gender identity or expression, family status, marital status, race, religion, sexual orientation, membership of the Traveller community, or any other characteristic protected by law. We are dedicated to building a workforce that reflects the diverse communities we serve.

Closing Date: 08th November 2026