CRM & Email Marketing Analyst

Location: Edinburgh

Job Title

Department

Marketing & Distribution-BG-UK

Overview of Department

The CRM & Email Marketing Team manages the creation and distribution of global marketing emails via Marketo. This includes mapping user journeys, managing targeting lists, creating HTML emails and landing pages, and analysing results.

The team also manages integrations with platforms including Salesforce, Zoom, Workcast and LinkedIn, coordinates postal mailings and supports webinars, lead generation and nurture programmes. Working closely with colleagues across the Clients Department, the team supports the delivery of global marketing campaigns.

Purpose of Role

As a CRM & Email Marketing Analyst, you'll support the delivery of our email marketing activity through the creation, updating and maintenance of email and landing-page content and templates within Marketo.

You'll work closely with internal stakeholders to understand their requirements and translate these into high-quality email marketing activity, supporting campaigns, webinars and events. You'll also work with colleagues across the CRM & Email Marketing Team to coordinate delivery, test and analyse performance and continually develop your understanding of the digital and marketing environment.

Responsibilities

• Using Marketo, create, update and maintain email content and templates for email marketing activity, including webinar promotion and event sign-up.
• Engage with internal stakeholders, reviewing briefs and gathering requirements for implementation.
• Work closely with the wider CRM & Email Marketing Team to ensure an efficient flow of requests and implementation and support the scheduling of sends.
• Work with the team, relevant areas of the firm and external agencies to support marketing initiatives across the business.
• Maintain awareness of financial promotion and other relevant legislation and consider its impact on our websites and online marketing material, with guidance from Compliance and Legal. Maintain appropriate compliance records and relevant procedure notes.
• Maintain awareness of developments across digital and marketing, contributing ideas and proposals where appropriate.
• Conduct testing and reporting on email performance and sign-up rates.