Senior Growth Analyst

Job Overview

The Senior Analyst will own customer segmentation, cohort analysis, and digital performance insights, with a primary focus on driving web traffic, conversion, and revenue growth. This role translates customer behavior data into clear, actionable recommendations that improve on-site merchandising, marketing effectiveness, and overall customer lifetime value.

Key Responsibilities

• Build and maintain customer segments based on behavior, spend, category mix, and lifecycle stage.
• Develop and analyze cohorts to understand retention, frequency, basket growth, and long-term value.
• Own reporting and insights around web traffic, conversion rates, and digital revenue performance.
• Identify opportunities to increase on-site conversion through merchandising, navigation, search, and promotions.
• Partner with marketing to evaluate campaign performance and traffic quality by segment and channel.
• Design and analyze A/B tests across web experiences, promotions, and messaging.
• Create dashboards and recurring reports that track key digital and customer performance metrics.
• Provide clear, actionable recommendations to digital, marketing, and sales teams.
• Monitor trends in customer behavior and proactively surface growth opportunities.

Success Metrics

Website conversion rate

• Traffic growth and quality
• Digital revenue and average order value
• Customer retention and purchase frequency
• Incremental revenue from tests and targeted initiatives

Job Requirements

• Experienced analyst with a strong background in segmentation, cohort analysis, and digital performance.
• Deep understanding of e-commerce metrics such as traffic, conversion, AOV, and retention.
• Comfortable working with large datasets and turning insights into business actions.
• Strong communicator who can present findings clearly to cross-functional teams.
• Highly curious, detail-oriented, and focused on measurable growth outcomes.
• Background in consulting, high-growth startups, ecommerce, or marketing/analytics agencies, with experience applying data to drive customer and revenue growth.

Education and Experience

Bachelor’s Degree in Business, Marketing, MIS, or a related field; equivalent work experience considered.

Technology Skills

Proficiency in BI tools (e.g., Tableau) and advanced Excel skills.

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Summary

About Baldor

Since our beginnings as part of the iconic Greenwich Village retail store, Balducci’s, Baldor has upheld its original promise—to curate and deliver the finest ingredients from around the world. For more than 30 years, we have supported the food industry using cutting-edge logistics, a modern supply chain, and an unwavering commitment to service. Today, we are the trusted distribution partner for top hotels, restaurants, country clubs, hospitals, nursing homes, and culinary professionals across the region.

Benefits

Baldor is committed to supporting the well-being, stability, and long-term success of our employees. We offer a comprehensive and competitive benefits package, including:

Paid Time Off: Vacation, sick time, paid company holidays & floating holidays

Company-Paid Medical, Dental & Vision Coverage

401(k) Plan with Company Match

Company-Paid Life Insurance

Company-Paid Short-Term & Long-Term Disability Coverage

Employee discounts on Baldor products

Commuter Benefits

Career growth and development opportunities

Note: Benefits may vary based on position and employment status.

EEO Statement

Baldor believes in equal employment opportunity for all. We continue to build a culture of belonging where everyone is important within a more inclusive workforce and a better world. It is our policy that there will be no discrimination against any employee or applicant for employment on the basis of race, religion, creed, color, national origin, citizenship, marital status, sex, age, sexual orientation, gender identity, protected veteran status, political ideology, ancestry, the presence of any physical, sensory, or mental disabilities, or other legally protected status. Baldor will ensure that all employment decisions are based only on valid job requirements.

Join Our Team

If you want to make an impact at a rapidly growing organization, we’d love to meet you. Apply today and help shape the future of specialty food distribution with Baldor!