Digital Assets Strategy - VP

• Location: Canary Wharf, 1 Churchill Place
• Purpose of the role
• Develop and challenge Group and business unit strategies, delivering measurable impact through high‑priority strategic projects with exposure to senior management across Barclays.

Accountabilities

• Partner with senior stakeholders to solve complex business problems and inform key decisions.
• Shape enterprise-wide strategy across business units, balancing short- and long-term priorities.
• Structure ambiguous problems and deliver analytical insight, including financial modelling and market analysis.
• Monitor market trends and competitor activity to identify risks and opportunities.
• Communicate clearly and influence stakeholders through structured, compelling messaging.
• Contribute to team development and continuous improvement, including coaching junior colleagues where appropriate.

Vice President Expectations

To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..

If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..

OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..

Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.

Manage and mitigate risks through assessment, in support of the control and governance agenda.

Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.

Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.

Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.

Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.

Adopt and include the outcomes of extensive research in problem solving processes.

Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Help shape the future of money, assets and global financial markets at Barclays.

As a Vice President in the Digital Assets Strategy team, you will help advance a global digital asset strategy across Barclays’ wholesale and consumer businesses. You will turn market insights and commercial opportunities into strategic recommendations backed by quantifiable business cases. Your work must challenge established thinking, shift mindsets and build consensus to drive decisions towards execution.

Accountabilities

Strategy & Prioritization: Identify digital asset opportunities, challenge assumptions and recommend where Barclays should compete, invest and partner.

Commercial Analysis: Assess client demand, size opportunities and build quantified business cases. Evaluate commercial potential, investment requirements and strategic fit.

Execution: Turn recommendations into delivery roadmaps with clear owners, milestones and success measures. Support businesses through implementation.

Client Propositions: Partner with businesses and coverage teams to validate client needs and shape commercially viable digital asset propositions.

Market Intelligence & Partnerships: Translate market, competitor, technology and regulatory developments into strategic recommendations. Evaluate potential partners and industry initiatives.

Governance & Operating Model: Strengthen Group-wide alignment across digital asset strategy, commercialization, technology and control functions. Clarify ownership, coordinate priorities and support consistent decision-making across businesses.

Experience & Skills

• Domain expertise: Experience in both digital assets and financial services, with an understanding of market developments, relevant use cases, business models and practical constraints.
• Entrepreneurial mindset: Operate confidently without a playbook. Spot opportunities, challenge established thinking and independently lead work through ambiguity, building alignment to move ideas forward.
• Execution focus: Combine strategic thinking with practical delivery. Take ownership, prioritize and drive work through to outcomes.
• Learning agility: Get up to speed quickly, respond to market developments and pivot when direction or priorities change.
• Strategy experience: A background in corporate strategy, management consulting, banking or a relevant digital assets or FinTech role is preferred.
• Analytical and financial rigor: Size markets, build business cases and assess investment economics.
• Clear communication: Understand complex topics in depth and explain them simply, drawing out strategic implications and decisions required.
• Executive presence & influence: Communicate with clarity and conviction, build credibility with senior leaders and constructively challenge their thinking. Align cross-functional teams across a global organization.
• Why Join Us?
• Help shape what Barclays builds, funds and brings to clients. You will work directly with senior decision-makers on digital asset opportunities across businesses and geographies, turning strategy into business outcomes.
• You may be assessed on key critical skills relevant for success in role, such as risk and controls, change and transformation, business acumen, strategic thinking and digital and technology, as well as job-specific technical skills.