Digital Assets Strategy VP

• Location: New York, 745 7th Avenue
• Purpose of the role
• Develop and challenge Group and business unit strategies, delivering measurable impact through high‑priority strategic projects with exposure to senior management across Barclays.

Accountabilities

• Partner with senior stakeholders to solve complex business problems and inform key decisions.
• Shape enterprise-wide strategy across business units, balancing short- and long-term priorities.
• Structure ambiguous problems and deliver analytical insight, including financial modelling and market analysis.
• Monitor market trends and competitor activity to identify risks and opportunities.
• Communicate clearly and influence stakeholders through structured, compelling messaging.
• Contribute to team development and continuous improvement, including coaching junior colleagues where appropriate.

Vice President Expectations

To contribute or set strategy, drive requirements and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/ processes; deliver continuous improvements and escalate breaches of policies/procedures..

If managing a team, they define jobs and responsibilities, planning for the department’s future needs and operations, counselling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long term goals and ensuring that budgets and schedules meet corporate requirements..

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others..

OR for an individual contributor, they will be a subject matter expert within own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..

Advise key stakeholders, including functional leadership teams and senior management on functional and cross functional areas of impact and alignment.

Manage and mitigate risks through assessment, in support of the control and governance agenda.

Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.

Demonstrate comprehensive understanding of the organisation functions to contribute to achieving the goals of the business.

Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.

Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.

Adopt and include the outcomes of extensive research in problem solving processes.

Seek out, build and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join Barclays as a Digital Assets Strategy VP, where you will help shape the future of money, assets, and global financial markets. The Digital Assets Strategy team is responsible for shaping Barclays’ enterprise-wide approach to digital assets and coordinating priorities across businesses, technology, and control functions. As part of the Digital Assets Strategy team, you will help advance a global digital asset strategy across Barclays’ wholesale and consumer businesses, turning market insights and commercial opportunities into strategic recommendations backed by quantifiable business cases.

You will work with senior leaders and cross-functional teams to challenge established thinking, build consensus, and translate strategic decisions into execution. This is an opportunity to influence what Barclays builds, funds and brings to clients across businesses and geographies.

To be successful as a Digital Assets Strategy VP, you should have:

Experience in both digital assets and financial services, with a good understanding of market developments, relevant use cases, business models, and practical implementation constraints

Execution focus with experience translating strategic recommendations into practical roadmaps, clear ownership, milestones, and measurable outcomes

Analytical financial capabilities, including experience sizing markets, evaluating commercial opportunities, building business cases, and assessing investment economics

Written and verbal communication skills, with the ability to understand complex topics in depth, explain them simply and draw out the strategic implications and decisions required

Demonstrated ability to operate independently through ambiguity, challenge established thinking and build alignment across senior stakeholders and cross-functional teams

Understanding of the regulatory, legal, risk and control considerations affecting the development and commercialization of digital asset products within a global financial institution.

Some Other Highly Valued Skills May Include

• Experience in corporate strategy, management consulting, banking, or a relevant digital assets or FinTech role, with the ability to structure ambiguous problems and develop clear strategic recommendations
• An entrepreneurial mindset, with the ability to identify opportunities, work confidently without a defined playbook and move ideas from concept toward execution
• Learning agility and the ability to respond quickly to market, technology, competitor, and regulatory developments
• Executive presence and influencing skills, including the ability to communicate with clarity and conviction, constructively challenge senior leaders and build consensus across a global organization
• Experience shaping client propositions, evaluating strategic partnerships, or assessing participation in industry initiatives
• Experience working across business, technology, strategy, and control functions within a complex financial institution
• Experience integrating agentic AI into day-to-day workflows to increase productivity, improve the quality and speed of work, and create greater team leverage.
• You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, digital and technology, as well as job-specific technical skills.
• This role is located in New York, NY.
• Minimum Salary: $150,000
• Maximum Salary: $210,000
• The minimum and maximum salary/rate information above include only base salary or base hourly rate. It does not include any other type of compensation or benefits that may be available.