Aftermarket Sales Executive

Location: Green Bay, WI

About Us

BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies — Paper Converting Machine Company (PCMC), Winkler + Dünnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

The Sales Executive will lead Aftermarket growth across assigned accounts by helping our customers enhance the performance, reliability, and efficiency of their existing BW Converting equipment. This role builds strong relationships and serves as a trusted advisor to our customers’ engineering, maintenance, operations, and purchasing teams. The ideal candidate will combine technical expertise, consultative selling, and strategic account management skills with a passion for delivering value to customers. The ideal candidate will reside near to our Green Bay, WI facility but remote candidates will be considered.

ESSENTIAL FUNCTIONS

• Drive sales growth by strengthening existing customer relationships and identifying and securing new modification and upgrade opportunities within the installed BW Converting equipment base.
• Provide technical assistance and present on upgrade kits, retrofit packages, and modification solutions available to assigned accounts to improve their equipment’s reliability, efficiency, safety, or throughput.
• Periodic customer visits to ensure customer satisfaction and assess current equipment performance with their engineering, maintenance, operations, and purchasing team members
• Collaborate with BW Converting Inside Sales, Engineering, Operations, and Services teams to define upgrade specifications, participate in the risk review process, and develop competitive customer proposals based on accurate pricing
• Lead the full sales cycle of prospecting, qualifying, presenting solutions, negotiating, and closing deals.
• Manage accurate CRM records and present regular sales forecasts for assigned accounts with the sales leader and work collaboratively to establish quarterly and yearly fiscal order and margin goals.
• Coordinate with other departments to ensure seamless delivery of modification solutions that meet or exceed customer expectations and support resolving any product or warranty issues.
• Analyze market trends, competitor activity, and customer feedback to develop sales strategies and identify new opportunities.
• Represent BW Converting at industry events, trade shows, and customer meetings to enhance brand visibility and credibility.
• Other duties as assigned.