Senior AI Product Manager - Content & Creative (FTC)

Our Team

Bauer Media Audio is Europe’s largest commercial broadcast radio and digital audio company, operating across nine markets in Northern Europe. We are a leader in delivering high-quality audio content, digital services and innovative advertising solutions to millions of listeners. To remain at the forefront of our industry, we have established the AI Joint Capability Team (JCT), an internal, start-up-style hub driving AI excellence across Bauer Audio.

The team focuses on helping Bauer Media Group to use AI in practical, responsible and impactful ways, pioneering solutions that can be rapidly prototyped, improved through feedback and scaled where they deliver meaningful business value. The team works in partnership with colleagues across the business to identify opportunities for AI, build tools that fit the way people work and support their adoption.

The Difference you will make

As Senior AI Product Manager (FTC) for Content & Creative, you will translate Bauer’s AI strategy into clear product initiatives that support content and creative teams across our nine international audio markets. You will own the product direction from discovery through to adoption, leading a cross-functional squad to design and build AI products that enable our colleagues to work more effectively, unlock new capabilities, raise the quality of our audio content, and create engaging experiences for our listeners. Combining a strong product mindset with deep AI knowledge, you will ensure our tools are useful, trusted, scalable and aligned with user needs.

This role requires an experienced, evidence-led and outcome-focused product leader who brings maturity and structure to complex challenges, and can balance strategic thinking with hands-on delivery. You will spend much of your time partnering with market leadership, senior AI leaders across other lines of business, and your squad, acting as the bridge between them and the users you serve. Using strong people skills to align stakeholders, test assumptions and learn from users, you will manage competing priorities across markets, define product outcomes and guide delivery, ensuring emerging AI capabilities are turned into products that create measurable value.

Your role

You will be responsible for a portfolio of AI products and initiatives for content and creative teams. The current focus is on improving colleagues’ existing workflows, with significant scope to explore new opportunities as the role develops.

Responsibilities include, but are not limited to

• Translate AI strategy into clear product initiatives, priorities and roadmaps, and contribute to the longer-term strategy for AI across Bauer Audio.
• Manage AI products across the full lifecycle, from discovery and prototyping through launch, adoption, measurement and iteration, designing them to work across multiple markets.
• Partner closely with AI engineers to shape technically credible solutions, navigate trade-offs, and support testing and launch.
• Build strong relationships with stakeholders across all nine markets and central teams, prioritising competing requests through clear, well-reasoned trade-offs.
• Support adoption and AI literacy through workshops, demonstrations and market visits, helping teams understand product capabilities, limitations, responsible use and best practice.
• Strengthen the team’s ways of working, embedding modern software practices and the use of AI within the product team’s own discovery, requirements and design work.
• Lead and develop the squad, line managing mid-level product managers, coaching them to grow their skills, and building the team as demand increases.
• The Skills you will bring
• Proven senior product management experience developing and managing AI-enabled products in a complex or multi-market organisation.
• Strong, hands-on AI product knowledge, with a practical understanding of what different AI models and tools can and cannot do.
• Strong user discovery and user testing experience, with the ability to translate insights into clear product outcomes, roadmaps, priorities and delivery plans.
• Excellent stakeholder management and people skills, with the credibility to work with senior leaders, users and engineers across markets.
• A data-driven approach to product management, using qualitative and quantitative evidence to prioritise, measure outcomes and make clear recommendations.
• A user-focused product mindset, with sound judgement, pragmatism and the confidence to challenge assumptions constructively.
• Experience leading cross-functional product teams and line managing product managers, with a track record of coaching and developing others.
• Experience working in agile teams using modern software delivery practices, and helping teams continually improve how they work.
• A genuine curiosity about AI, staying on top of the latest developments and experimenting with new models and tools, and using AI in your own day-to-day work.
• Nice to have
• Experience in media, audio, broadcasting or content production.
• Experience developing tooling or products used across multiple teams or countries in a large, complex organisation.

Working Pattern/Location

This is a 12m fixed-term maternity cover, ideally starting February 2027, with hybrid working from our London offices approximately 1–2 days per week and semi-regular travel to Bauer Audio markets.

Please note applications will be reviewed w/c 30th November 2026.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print.

But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s in it for you

You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.

Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.

We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.

You’ll have the opportunity for flexible working.

And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [email protected]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [email protected] we would love to hear from you.