Senior Marketing Lead, Growth Marketing

ABOUT THE COMPANY

Bluebird Fiber is a premier fiber telecommunications provider of internet, data transport, and other services to carriers, businesses, schools, hospitals, and other enterprises in the Midwest. To learn more, please visit bluebirdfiber.com.

Join an amazing team of telecommunication professionals! Bluebird is a dynamic growing company in need of a Sr. Marketing Lead, Growth Marketing to be a part of a collaborative team. This is a full-time, benefit eligible position. All of us at Bluebird work hard to meet objectives for the organization and live the mission and values of this growing company to meet a common goal. Check out this video that highlights our amazing company culture.

POSITION PURPOSE

Help turn Bluebird Fiber’s growth priorities into integrated marketing programs that increase qualified leads, engage customers and strengthen partner relationships.

This role guides day-to-day execution and continually improves demand generation, customer, regional and channel marketing programs. You will connect performance insights, customer understanding and practical recommendations to help shape planning, then work closely with Sales, internal teams and agency partners to turn direction into coordinated programs that generate measurable results.

If you enjoy connecting the dots, testing new ideas and finding smarter ways to generate leads, this is a fun, high-visibility opportunity to influence how we grow without having to build the strategy alone.

Requirements

Required Knowledge, Skills and Abilities

• Strong writing and editing skills, with the ability to create clear, engaging campaign content when needed.
• A curious, growth-oriented mindset and genuine enthusiasm for learning, testing ideas and improving results.
• A strong analytical approach, with the ability to turn performance data into clear recommendations and program optimizations.
• Excellent organization and follow-through across multiple programs, deadlines, budgets and stakeholders.
• Strong verbal communication and presentation skills, with the ability to explain plans, results and recommendations clearly.
• Creative problem-solving and the confidence to bring informed ideas and constructive input to planning conversations.
• Proficiency with marketing technology, CRM systems, Microsoft 365 and AI tools, plus the ability to learn new platforms quickly.

Education & Experience

• Bachelor's degree in marketing, business, communications or a related field, or equivalent practical experience.
• Experience in B2B demand generation, growth marketing, field marketing, customer marketing, channel marketing or a related role.
• Demonstrated experience overseeing integrated campaigns and improving performance against measurable business goals.
• Experience partnering with Sales on account, regional or pipeline-growth programs.
• Experience directing agencies, paid media partners or external production resources.
• Experience in telecommunications, technology, infrastructure or another complex B2B industry is preferred.
• Experience coordinating creative agency work is a plus.

Summary

Primary Responsibilities

• Lead the coordinated execution of integrated programs across demand generation, webinars, customer, regional and channel marketing.
• Partner with Sales leaders to understand territory priorities, customer opportunities and pipeline goals, and bring those insights into program planning.
• Coordinate campaigns across email, paid media, content, events, webinars, landing pages and sales activation efforts with agency partners
• Drive execution of account-based marketing and key-account growth programs based on agreed priorities and direction.
• Manage the coordination and promotion of customer and partner webinars.
• Manage customer marketing programs, including communications, customer stories, advocacy and cross-sell campaigns.
• Coordinate regional marketing programs, including sponsorships, customer events, community engagement and sales support activities.
• Guide channel marketing execution, including newsletters, partner communications, MDF activities, advisory boards and partner enablement.
• Gather campaign and program reporting, provide regular updates against defined KPIs and translate results into clear recommendations.
• Conduct and synthesize market, customer, competitor and account research to inform planning and strategic decisions.
• Direct day-to-day agency work, keeping execution aligned with internal priorities, timelines and budgets.
• Create and edit marketing content, including emails, landing pages, social posts, presentations, customer communications and webinar assets.
• Use AI tools to accelerate research, content development, campaign execution and performance analysis—with strong quality control.
• Optimize marketing programs, channels and processes to increase qualified leads, improve customer engagement and strengthen pipeline contribution.