Marketing Manager, IC

Additional Location(s): India-New Delhi

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

Diversité - Innovation - Bienveillance - Collaboration mondiale - Esprit gagnant - Bienveillant - Haute performance

Chez Boston Scientific, nous vous donnerons l’opportunité d’exploiter tout ce qui est en vous en travaillant dans des équipes d’employés diversifiés et hautement performants, pour relever certains des défis les plus importants de l’industrie de la santé. Grâce à l'accès aux derniers outils, informations et formations, nous vous aiderons à faire progresser vos compétences et votre carrière. Ici, vous serez accompagné dans votre progression - quelles que soient vos ambitions.

About the Role

The core objective of this role is to support the relevant product franchises in achieving the goals and objectives of their division. This person should drive the achievement of business growth through market intelligence, focused market/competitive analysis, product positioning, development of marketing plans, product launches and training in coordination with the Sales organization.

Key Responsibilities

Lead the strategic planning efforts for their portfolio to develop a fully detailed portfolio strategy to include stated objectives and action plans, inclusive of the market mapping, identifying potential gaps and exploiting new opportunities to maximise market share

• Develop the integrated marketing plan. Develop market strategies aimed at maximizing market share, promoting prolific new product launches and building brand awareness and customer loyalty as well as healthcare economics, government affairs and reimbursement.
• Execute ongoing identification of new opportunities and markets to be explored, offering understanding, tracking of competitors and market shifts, review of the broad strategic direction.
• Collate market research and competitive data to enable the formation of country strategic marketing plan for their portfolio.
• Capture and structure information from the field producing updated market mapping and business sizing.
• Initiate and lead the development and implementation of customer programs, networks and advisory boards.
• Manage and oversee the country marketing plan and budget for their portfolio
• Develop, lead and manage the execution of new product launches.
• Design & implement conferences/symposium strategies & tactics to support the country plan.
• Work with sales managers to ensure sales reps are adequately trained. Sets up physician and staff training and education, patient education events. Monitors post training results by physician to assess cost/benefit.
• Selecting, developing, motivating and retaining a high performing marketing team.

Work with operations team to manage the supply chain for products – monthly forecasts, managing backorders & planning inventory transitions for new products.

• Develop appropriate clinical activities plan – registries, post market studies for divisional studies.
• Quantify and prioritize reimbursement opportunities. Develop and execute plans as appropriate.
• Spend 50% of time in the field helping to convert accounts, executing launches, clinical activities, gathering market & competitor information.
• Building and Maintaining Relationships: Establish relationships with key thought leaders in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management through responsiveness to their questions, needs and issues; Responsible for developing and maintaining regional key opinion registers; Assist in coordinating Physician symposiums.
• Ensure awareness and compliance with applicable standard operating procedures to meet, comply and champion all quality and regulatory commitments of Boston Scientific.
• Participate in driving quality awareness in every employee, while guiding the local organization towards improved performance and customer oriented initiatives.

Job Scope

Functional Knowledge

Requires specialized and comprehensive technical and/or functional knowledge in own job function or field and has full understanding of other related job functions

Leverages this knowledge to recommend new and/or improved work processes, typically at an area level impacting various teams

Business Expertise

• Applies understanding of the business and industry standards and how own area integrates with others to achieve unit objectives; monitors business trends and market developments in own field

Leadership

• Manages a team of professional employees, may occasionally have subordinate M1/M2s; adapts plans and priorities to meet team service, business and/or operational objectives
• Recommends operating policies and establishes procedures and approaches for team(s) managed; identifies and drives business, product, service and process improvements

Problem Solving

• Identifies and resolves functional, technical, operational and organizational problems in a specialized area of expertise based on existing policies, procedures and solutions
• Considers multiple sources of information to proactively identify the best course of action for teams managed
• Adapts plans and processes to meet business, operational, service and/or project challenges; reprioritizes objectives, milestones, etc. as required

Impact

• Makes decisions that impact the finances, results, effectiveness and level of service provided by the team
• Guides by using policies, resource requirements, budgets and team plan, impacts the team's ability to achieve service, quality and timeliness of objectives

Interactions (and Communications)

• Influences others either internally or externally to build collaborative relationships, achieve goals and effectively guide them to understand more complex issues
• Participates in briefings and technical meetings concerning specific project, operations and schedules
• Operates with a high level of discretion to gain cooperation of others

Requisition ID: 635924

Minimum Salary: $3160000

Maximum Salary: $7380000

The anticipated compensation and the value of core and optional employee benefits offered by Boston Scientific (BSC) – see www.bscbenefitsconnect.com--will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.

Compensation for hourly, non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for salaried, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

Compensation for sales roles is governed by Sales Incentive Compensation Plan (which includes certain annual non-discretionary incentives based on predetermined objectives).

Our organization is across Canada and has commercial representation in 140 countries.

This job involves regular collaboration with colleagues, clients, and stakeholders across Canada, the U.S., and/or internationally, making proficiency in English essential for effective communication and alignment. English is necessary for engaging with a range of documentation and maintaining effective communication if interacting with external clients or vendors.

As detailed in the job description, this job involves communicating, both verbally and in writing, with other Boston Scientific teams located across Canada, the United States and/or with our international clients and partners. International customers and partners represent an important part of our activities. Based on an evaluation, we have determined that the duties of Marketing Manager, IC position require knowledge of English in addition to French (oral and written). We also determined that the English language skills already required of other employees do not permit the performance of English language skills tasks related to Marketing Manager, IC position.

However, in Québec, Boston Scientific limits as much as possible the number of positions for which it requires the knowledge of another language than French. Boston Scientific solely requires proficiency in English where it is necessary for the performance of an employee’s duties.

Boston Scientific transforms lives through innovative medical technologies that improve the health of patients around the world. As a global medical technology leader for more than 45 years, we advance science for life by providing a broad range of high-performance solutions that address unmet patient needs and reduce the cost of healthcare. Our portfolio of devices and therapies helps physicians diagnose and treat complex cardiovascular, respiratory, digestive, oncological, neurological and urological diseases and conditions. Learn more at www.bostonscientific.com and follow us on LinkedIn.

D de la requête: 635924

Salaire minimum: 3160000 $

Salaire maximum: 7380000 $

La fourchette de rémunération prévue et la valeur des avantages sociaux de base et optionnels offerts par Boston Scientific (BSC) – voir www.bscbenefitsconnect.com – varieront en fonction de l’emplacement réel du poste et d’autres facteurs pertinents pris en compte pour déterminer la rémunération réelle pour ce rôle. La rémunération sera proportionnelle au niveau d’expérience et de formation démontré, à la formation pertinente, incluant les licences et les certifications, ainsi qu’à d’autres besoins organisationnels ou opérationnels pertinents.

La rémunération pour les rôles horaires et non-ventes peut également inclure une rémunération variable de temps à autre (par exemple, des heures supplémentaires et une prime de quarts de travail) et une prime cible annuelle (sous réserve de l’admissibilité au régime et d’autres exigences).

La rémunération pour des postes salariés et non-ventes peut également inclure une rémunération variable, c.-à-d. une prime annuelle cible et des incitatifs à long terme (sous réserve de l’admissibilité au régime et d’autres exigences).

La rémunération des postes liés à la vente est régie par le plan de rémunération des ventes avec incitatifs (qui comprend certains incitatifs annuels non discrétionnaires fondés sur des objectifs prédéterminés).

Notre organisation est présente partout au Canada et dispose d’une représentation commerciale dans 140 pays.

Ce poste implique une collaboration régulière avec des collègues, des clients et des parties prenantes partout au Canada, aux États-Unis et/ou à l’international. La maîtrise de l’anglais est donc essentielle afin d’assurer une communication et une coordination efficaces. La connaissance de l’anglais est nécessaire pour consulter divers documents et maintenir une communication efficace lors d’interactions avec des clients ou des fournisseurs externes.

Comme indiqué dans la description de poste, ce poste exige de communiquer, tant à l’oral qu’à l’écrit, avec d’autres équipes de Boston Scientific situées partout au Canada, aux États-Unis et/ou avec nos clients et partenaires internationaux. Les clients et partenaires internationaux représentent une part importante de nos activités. À la suite d’une évaluation, nous avons déterminé que les fonctions du poste de Marketing Manager, IC exigent la connaissance de l’anglais, en plus du français (à l’oral et à l’écrit).

Nous avons également déterminé que les compétences en anglais déjà exigées des autres employés ne permettent pas l’exécution des tâches nécessitant l’utilisation de l’anglais qui sont liées au poste de Marketing Manager, IC.

Toutefois, au Québec, Boston Scientific limite autant que possible le nombre de postes pour lesquels la connaissance d’une langue autre que le français est exigée. Boston Scientific exige la maîtrise de l’anglais uniquement lorsqu’elle est nécessaire à l’exercice des fonctions de l’employé.

Boston Scientific transforme des vies grâce à des technologies médicales novatrices qui améliorent la santé des patients partout dans le monde. Chef de file mondial dans le domaine des technologies médicales depuis plus de 45 ans, nous faisons progresser la science au service de la vie en offrant une vaste gamme de solutions hautement performantes qui répondent aux besoins non comblés des patients et contribuent à réduire les coûts des soins de santé.

Notre portefeuille de dispositifs et de traitements aide les médecins à diagnostiquer et à traiter des maladies et affections complexes dans les domaines cardiovasculaire, respiratoire, digestif, oncologique, neurologique et urologique. Pour en savoir plus, consultez www.bostonscientific.com et suivez-nous sur LinkedIn.