Sr. Director, Customer Engagement and Insights, Neuro

Location: Princeton - NJ - US

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Summary

The Senior Director, Customer Engagement & Insights owns the full customer insights and analytics capability that enables commercial decision-making across the Neuroscience portfolio.

This role oversees and guides the development, integration, and governance of industry-leading customer insight, market intelligence, and analytics — framing business problems and opportunities to shape future-proofed strategies and unlock the full commercial value of the portfolio.

Reporting to the Executive Director, Customer Insights & Engagement, the Senior Director partners directly with the Business Unit Head, brand marketers, and cross-functional leaders to translate insights into actionable strategies.

The role carries end-to-end accountability for HCP, patient, and payer audience understanding, and leads a team of insights professionals and data scientists. Neuropsychiatric or neurodegeneration experience is strongly preferred.

Responsibilities

Customer Insights & Market Intelligence

Oversee and guide the development and integration of industry-leading customer insights and market intelligence, framing business problems and opportunities to shape future-proofed strategies across HCP, patient, care partner, and payer audiences.

Lead the primary market research agenda — qualitative and quantitative — to generate deep understanding of prescriber beliefs, patient experience, and competitive dynamics; synthesize findings into integrated insight frameworks that inform brand strategy and go-to-market execution.

Collaborate with cross-functional teams to develop and execute brand strategies, including product positioning, messaging, and promotional tactics validation.

Analytics, Dashboards & Self-Service

Define and govern key business metrics, build automated dashboards and analytic self-service capabilities, and develop narratives to articulate key messages from analyses through storytelling — enabling leaders across the organization to act with speed and confidence.

Establish the measurement architecture for commercial performance across the portfolio: HCP engagement, patient access and adherence, launch tracking, and program effectiveness; own data governance standards and reporting cadences.

Predictive Analytics & Modeling

Guide the build-out of advanced algorithms and statistical predictive models to evaluate commercial scenarios, predict outcomes, and generate strategic insights that enable program optimization.

Apply segmentation, adherence risk modeling, and behavioral analytics to support targeting, patient support program design, and payer strategy — ensuring outputs translate into decisions the field and brand teams can act on.

Launch Excellence & Portfolio Analytics

Lead sustainable and efficient business analytics processes to support the organization, including standardized launch measurement frameworks and KPI definitions that scale across current and future Neuroscience assets.

Serve as the senior insights lead for launch planning and execution; track real-time performance signals and provide course-correction recommendations to brand and commercial leadership.

Team Leadership & Capability Building

Set the vision, hire, build, and coach a highly productive team of insights professionals, analytics managers, and data scientists; foster a culture of intellectual rigor, curiosity, and commercial impact.

Build scalable analytics infrastructure and ways of working; represent the function in key planning forums including brand strategy reviews, national sales meetings, and executive business reviews.

Qualifications

• Minimum 12 years in pharmaceutical commercial analytics, market research, or customer insights; demonstrated team leadership and analytics strategy ownership at a brand, franchise, or enterprise level.
• Advanced degree preferred (MBA, MS, MPH, PharmD, or PhD); bachelor's required. Deep expertise across primary market research and secondary data analytics in pharma.
• Proven track record on major product launches; experience building predictive models, segmentation, and self-service analytics dashboards for cross-functional teams.
• Strong people leadership and executive presence; ability to translate complex data into clear, action-oriented narratives for VP- and C-suite audiences.
• US pharma commercial experience required; strong understanding of HCP, patient, and payer dynamics in specialty therapeutic areas.

Preferred

Neuropsychiatric or neurodegeneration experience strongly preferred (schizophrenia, bipolar disorder, mood disorders, Alzheimer's disease, or MS).

Experience with patient support program analytics, specialty pharmacy/HUB data, omnichannel engagement analytics, or access/reimbursement analytics; working knowledge of data science tools (Python, R, SQL, or equivalent).

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview

Princeton - NJ - US: $229,500 - $278,100

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.

Benefits

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).

U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.

Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.

Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.

U.S.-based job seekers can explore full benefit offerings athttps://careers.bms.com/benefits

How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

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Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If this posting is missing required information required by local law or incorrect, contact BMS at [email protected] the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.

R1607738 : Sr. Director, Customer Engagement and Insights, Neuro