At Can-Am, we don’t just rethink the ride: we redefine who hits the road. Our 3-wheel vehicles challenge conventions, and the launch of our electric motorcycles marks a turning point in the industry. To fuel this ambition, we are looking for our North American Go-To-Market (GTM) mastermind. You won’t just manage campaigns; you will be the engine of our market rollout, the driver of our growth, and the leader of a lean, high-performing team.
YOU'LL HAVE THE OPPORTUNITY TO: Lead the Go-To-Market Offensive: Build and execute relentless customer acquisition and engagement strategies in North America, ensuring seamless alignment with the sales team. Amplify the Brand: Deploy high-impact omnichannel campaigns. Deliver the right message, at the exact right moment, to turn consumer interest into lifelong passion. Maximize Customer Lifetime Value (CLV): Think beyond the machine.
Develop comprehensive marketing plans that seamlessly integrate vehicles, parts, accessories, and apparel to enrich the customer ecosystem. Orchestrate and Deliver: Act as a true project owner. Manage budgets, influence the strategic use of regional co-op funds, and control timelines with flawless precision. Inspire and Guide: Unlock the full potential of your two direct reports while acting as an influential leader among cross-functional teams, partners, and external agencies.
YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES: Strategic Mindset: A bachelor’s degree in marketing (or a related field) backed by 8+ years of high-level B2C marketing experience. Media and Performance Mastery: You understand the mechanics of media buying and optimization, and you know exactly how to translate data into clear, actionable decisions. Influential Leadership: You are confident making bold decisions, highly capable of navigating a matrix organization, and skilled at rallying diverse teams around a shared vision.
Impactful Communication: You know how to tailor your narrative to captivate and convince, whether you are pitching to a creative agency or presenting to executive leadership. Global Perspective: Proven experience in an international or complex, fast-paced environment is a strong asset. Your resume doesn't check every single box, but you know you have the grit and talent for this role? Surprise us. Tell us what makes you unique and why you are exactly who we need on the team.
ACKNOWLEDGING THE POWER OF DIVERSITY BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead! For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.
AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN. Let’s start with a strong foundation — You want it, we have it: Annual bonus based on the company’s financial results Generous paid time away Pension plan Collective saving opportunities Industry leading healthcare fully paid by BRP What about some feel good perks: Flexible work schedule A summer schedule that varies by department and location Holiday season shutdown Educational resources Discount on BRP products WELCOME TO BRP We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air.
Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 17,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey. #LI-Hybrid #LI-EF1
Job description provided by BRP.
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