Event Marketing Manager, BytePlus

About the Team

The BytePlus Event Marketing Team is responsible for the planning, strategy, and end-to-end execution of BytePlus's brand events and marketing campaigns across global markets. The team focuses on designing and delivering impactful, localized, and memorable event experiences that clearly communicate BytePlus's product value, technology strengths, and global service capabilities—driving brand awareness, generating qualified leads, and accelerating business growth worldwide.

Responsibilities

• Lead the overall strategy planning and annual cadence management for BytePlus brand events and campaign marketing in overseas markets; integrate brand resources, content planning and the pace of overseas business development to plan key marketing events including flagship conferences, industry summits, major campaigns and cross-industry collaborations, taking ownership of brand awareness and reputation in overseas markets;
• Lead the end-to-end planning, organization and execution of key overseas marketing events, from strategy, creative and content development to on-site delivery and communication amplification; drive core storylines and brand creativity across projects to create brand moments with industry influence and social buzz;
• Develop a deep understanding of industry dynamics and customer needs in overseas target markets, formulate differentiated event strategies based on local market characteristics, and drive localized presentation and precise audience targeting to build influence, generate business opportunities and drive customer conversion;
• Integrate group and internal/external partner resources, expand cooperation channels with quality overseas media, IPs, industry organizations and ecosystem partners; manage creative agencies, event execution and exhibition vendors; fulfill project management responsibilities to coordinate resources for smooth project delivery with sound risk control;
• Establish performance evaluation and review mechanisms for overseas event marketing; collect and analyze industry benchmarking activities, review and optimize investment strategies and cooperation models on a periodic basis to ensure output quality above market standards.

Minimum Qualifications

• Bachelor's degree or above, preferably in Marketing, Communications, Computer Science, Telecommunications or related fields;
• 5+ years of marketing/event marketing experience in cloud service, AI or leading B2B technology companies, with a successful track record of planning and executing large-scale events or brand campaigns;
• Solid understanding of cloud computing and generative AI, with the ability to quickly build knowledge of our business; familiarity with overseas tech industry trends and market environment;
• Excellent creative planning skills and design aesthetics, strong copywriting and visual communication skills, with a complete track record of delivering from strategy and creativity through execution;
• Proficiency in English and Chinese to effectively communicate and collaborate with China-based teams and global stakeholders; willingness to travel internationally as required;
• Strong analytical thinking, project management, and resource coordination skills, with the ability to collaborate across functions to achieve business objectives.

Preferred Qualification

• Experience leading integrated marketing programs with 1,000+ attendees is preferred

Job Information

About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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