AVP, Triangle & Loyalty

Location: Toronto, ON

Canadian Tire Corporation is one of Canada’s most recognized and trusted companies, with a portfolio that spans retail, financial services, loyalty, petroleum, and real estate. Founded in 1922, CTC includes iconic banners and businesses such as Canadian Tire, SportChek, Mark’s, PartSource, Gas+, Triangle Rewards, Canadian Tire Financial Services, and CT REIT, supported by a national network of retail and gasoline outlets and tens of thousands of people across Canada.

As the AVP, Triangle Digital, you will lead the strategy, development and delivery of digital experiences that support the Triangle loyalty program and create value for customers across Canadian Tire’s businesses. You will be accountable for shaping a clear digital vision, translating enterprise priorities into an actionable roadmap and ensuring that customer-facing experiences are simple, connected and engaging. Leading a team of digital product professionals, you will work closely with partners across Loyalty, Technology, Canadian Tire Bank, Lifecycle Marketing, Data and Analytics, and Store Operations to deliver measurable customer and business outcomes while building strong product management capabilities across the organization.

What you will do

• Lead, coach and develop the Triangle Digital team, establishing clear accountabilities and fostering a culture of collaboration, innovation, customer focus and consistent delivery.
• Set the vision, strategy and multi-year roadmap for Triangle’s digital experiences and capabilities, aligned with broader loyalty and enterprise priorities.
• Translate business priorities, customer needs and market opportunities into clear product plans, investment choices and measurable outcomes.
• Oversee the design, delivery and ongoing improvement of customer-facing digital products and journeys across relevant channels and touchpoints.
• Ensure digital experiences provide a consistent and compelling expression of the Triangle value proposition and support customer engagement, loyalty and growth.
• Partner with Loyalty, Technology, Canadian Tire Bank, Lifecycle Marketing, Data and Analytics, Store Operations and other business teams to align priorities, clarify ownership, manage dependencies and deliver integrated experiences.
• Build strong relationships with senior leaders and key partners, influencing decisions and creating alignment around the digital agenda.
• Use customer insights, market trends, data and experimentation to guide priorities, improve experiences and strengthen business performance.
• Establish clear performance measures and regularly assess progress, customer outcomes, operational health and the value delivered by the portfolio.
• Lead annual and quarterly portfolio planning, prioritization, budgeting and resource allocation, balancing strategic investment with near-term business needs.
• Provide oversight of delivery, proactively addressing risks, capacity constraints and cross functional dependencies that may affect outcomes.
• Ensure digital products meet appropriate standards for quality, security, privacy, accessibility, reliability and responsible customer data use.
• Strengthen product management practices, governance and ways of working to improve decision-making, accountability and speed to value.
• Represent Triangle Digital with senior leaders and key stakeholders, clearly communicating strategy, priorities, progress, performance, risks and decisions required. AVP, Triangle Digital

What you will bring

• Bachelor’s degree in business, technology, design or a related field; an advanced degree is an asset.
• Significant progressive leadership experience in digital product management, digital commerce, loyalty or a related customer-focused field.
• Proven experience setting strategy and leading customer-facing digital products, portfolios and cross-functional teams at scale.
• Experience with Epsilon or a comparable enterprise loyalty platform is preferred, with a strong understanding of loyalty technology and its integration across digital channels.
• Demonstrated ability to translate enterprise priorities into practical roadmaps, investment plans and measurable business outcomes.
• Strong strategic, commercial and financial acumen, including experience with portfolio planning, budgeting and resource prioritization.
• Strong understanding of digital product development, customer experience, modern delivery practices and data-informed decision-making.
• Experience working across business and technology teams in a complex organization with shared priorities and accountabilities.
• Demonstrated ability to lead, coach and build high-performing teams through growth, change and evolving business needs.
• Excellent communication, judgment and influence skills, with the ability to simplify complex issues and build alignment among senior stakeholders.
• A strong customer focus and passion for creating simple, connected and valuable digital experiences.

#LI-RM1

This posting represents an existing vacancy within our organization.

We may use artificial intelligence tools as part of our recruitment process to assist in the initial screening of resumes. All hiring decisions, including candidate evaluation, selection, and disposition, are made by human recruiters.

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward.

We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees.

Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.