Regional Marketing Specialist

Overview

At Colliers Project Leaders, we deliver capital project solutions to fulfill our clients’ needs across the built environment. The work we do makes a difference in communities and for the people who live there. We have a passion for it.

Our commitment to realizing our clients' vision inspires us to look beyond the immediate – to the possibilities of what we can achieve together. We are 18,000 projects and counting – improving lives and helping shape the growth of sustainable, progressive and inclusive communities.

Your role

As a valued member of the Marketing team, the Regional Marketing Specialist position is your opportunity to work on a variety of demand and lead generation activities that help us achieve our business goals.

Applying strong planning and execution skills, as well as the ability to work collaboratively with multiple groups, you will deliver marketing initiatives including an annual conference plan, marketing campaigns, client engagement activities, project and people photography, and tailored marketing materials such as speaking abstracts, presentations and collateral.

In the Specialist role, you will be exposed to, and become fully familiar with, Colliers Project Leaders’ overall priorities, business plans, key services and sectors. You will build relationships with internal subject matter experts throughout the company, and develop expertise in strategic value positioning, as well as brand and writing style, among other Colliers Project Leaders standards.

You will join a dynamic and collaborative marketing team, and work with colleagues at all levels nationwide.

Responsibilities

Reporting to the Manager, Regional Marketing, the Regional Marketing Specialist will:

Develop and execute an annual industry conference plan and budget for assigned regions, working with our sector and business development teams and project directors.

Monitor relevant regional industry and sector-specific events (e.g. OMAA, AMO, CHES ON) to identify speaking opportunities. Work with internal SMEs to develop and submit speaking abstracts and secure those opportunities. Support the development of presentation materials.

Manage exhibition and/or sponsorship logistics, including tradeshow banners, promotional items, booth schedule etc. while ensuring the quality, brand integrity and timeliness of those deliverables.

Identify opportunities for strategic marketing campaigns to support regional growth aligned with our business plans. Develop and execute those campaigns working with business development, SMEs and marketing colleagues.

Collaborate with the marketing and the communications teams to leverage branded materials and tools, and coordinate and customize as applicable for assigned Business Units (BUs) within brand guidelines.

Curate content for inclusion in external and internal communications (newsletters, website news posts, etc.) relevant to assigned BUs.

Support our social media presence by coordinating and providing content to the Social Media Specialist on key wins, completed projects and notable activities that reflect our corporate values.

Work with business development and SMEs to craft and format engaging client presentations tailored to specific sectors and service lines.

Perform other duties as assigned by the Manager, Regional Marketing or Director, Marketing.

A minimum of 4 years of marketing, communications or other relevant experience

A university degree or college diploma in marketing, communications or event planning (or an equivalent combination of academic and practical experience)

Deep knowledge of relevant marketing/communications methodologies

Strong writing and communication skills

The ability to effectively convey messages and collaborate with all levels of the organization, as well as event / conference organizers and vendors

Creative thinker. Adaptable with strong problem-solving skills.

Ability to work in-person and remotely, and travel within Canada as required

Proficiency with MS Office (Word, Excel, Outlook, PowerPoint)

Basic InDesign skills and/or experience working in Microsoft Dynamics CRM and / or the Click marketing automation platform is an asset

Expected Base Salary: $65,000 – $75,000 per year (CAD)

This base salary range represents our good faith estimate at the time of posting and is based on market benchmarks and internal equity. The salary offered will be determined based on the successful candidate’s skills, experience, qualifications, and regional consideration. For most new hires, base salary falls between the minimum and the midpoint of the range. While offers above the midpoint are uncommon, they may be considered in exceptional circumstances.

This approach helps ensure there is room for future salary growth within the role. In addition to base salary, the total rewards package may include annual bonus opportunities, employer RRSP contributions, comprehensive group benefits, including a Health Care Spending Account, and other benefits.

This posting is for an existing vacancy.

Don’t have every single qualification? We know that some people are less likely to apply for a job unless they are a perfect match. At Colliers Project Leaders, we’re not looking for “perfect matches.” We’re looking to welcome people to our diverse, inclusive, and authentic workplace. So, if you’re excited about this role but don’t have every single qualification, we encourage you to apply anyway. Whether it’s this role or another one, you may be just the right candidate.

What you can expect

• An opportunity to truly impact our communities
• A flexible work environment
• A comprehensive onboarding experience
• Significant professional development, training and a mentorship program
• A paid volunteer day
• An environment where people feel welcome, heard and included, regardless of their differences
• And much more!
• Join our team of difference-makers and help shape the growth of dynamic communities.
• #LI-DV1