Director, Brand & Content Marketing

Overview

Who We Are

Because health is personal. That's why Personify Health created the first and only personalized health platform—bringing health plan administration, holistic wellbeing solutions, and comprehensive care navigation together in one place. We serve employers, health plans, and health systems with data-driven solutions that reduce costs while actually improving health outcomes. Together, our team is on a mission to empower people to lead healthier lives.

Learn even more about the work that drives us at personifyhealth.com.

At Personify Health, we value and celebrate diversity and are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.

Responsibilities

What You'll Do

Personify Health is a personalized health platform built on a simple idea: healthier lives create healthier businesses. We're entering a year where our story needs to get louder and sharper, and this role is how it happens. You'll set the content strategy, own how the brand shows up across channels, and still write and edit the work that matters most. You lead a small team of brand and social managers, partner closely with product marketing so our company story and our product story sound like one voice, and share ownership of our outside PR agency with the VP of Integrated Marketing.

This is a hands-on director role. You'll spend part of your week building a content plan and part of it fixing a headline.

Content strategy and creation

Build and run the content strategy for our wellbeing and health platform story, tied to the 2027 go-to-market priorities

Personally write and edit high-visibility pieces: executive thought leadership, bylines, key narratives, web and campaign copy

Build editorial calendars and a repeatable content engine that serves sales, marketing, and product

Turn complex health and benefits topics into clear, useful content for HR leaders, benefits buyers, brokers, and consultants

Brand and social leadership

Manage the brand manager and social media manager, setting priorities, giving real feedback, and developing their skills

Keep voice, tone, and visual identity consistent across every channel and partner

Shape an organic social presence that supports pipeline and executive visibility

Product marketing partnership and message continuity

Work hand in hand with product marketing to connect brand-level and division-level messaging to the product story, so a buyer hears the same thing at every stage

Make sure mid-funnel and bottom-of-funnel product content (solution briefs, case studies, sales enablement, demos, and web pages) carries the same narrative, proof points, and tone as top-of-funnel brand content

Set shared messaging frameworks and review practices with product marketing, so new launches and updates land consistently without slowing teams down

Spot gaps and conflicts between brand, division, and product content early, and resolve them with the owners

Marcom and campaign support

Partner with demand generation and client marketing so messaging lands the same way in every program

Provide messaging and content support for launches, events, and customer-facing materials

Agency management and communications support

Co-own the PR agency relationship with the VP of Integrated Marketing. You run day-to-day direction, review work, and track results, while the VP stays closely involved in strategy, scope, and commercial decisions

Keep the agency proactive: set priorities, bring them the message and platform news they need, and hold them to the plan

Support executive and internal communications as needed, including leadership messaging and company announcements

Help coordinate media and analyst opportunities with the agency, and prepare spokespeople when needed

Measurement

Track what content and communications actually move, including engagement, share of voice, and pipeline influence, and adjust fast

What success looks like

First 30-45 days: You've audited our content and brand across the funnel, built a content plan tied to the 2027 priorities, agreed on a shared messaging framework with product marketing, and set a clear working rhythm with the agency and your team.

By six months: Strong thought leadership and campaign content is flowing, and a buyer sees the same story on our website, in a sales conversation, and in the press.

By year end: We can show measurable movement in visibility and pipeline influence, and the team is sharper for having worked with you

What You Bring to Our Team

• 10+ years in marketing communications, content, or brand, with at least 3 leading people
• A strong writing portfolio. We will ask to see your work, and we'll want to know which parts are yours
• Experience building content strategy that connected to business results, not just output
• A record of working closely with product marketing to keep brand and product messaging aligned across the funnel
• Comfort being both strategist and doer, and experience managing agencies without micromanaging them
• Clear judgment on messaging, tone, and when something isn't ready
• Skill working across marketing, sales, and product teams in a fast-moving environment
• Bachelor's degree in communications, marketing, journalism, or a related field, or equivalent experience
• It helps if you have
• Experience in health tech, benefits, wellbeing, or health plan marketing
• Background in B2B SaaS or platform launches
• Familiarity with analyst relations and trade media

Experience with an AI-assisted content workflow

Physical Requirements

• Must be able to remain in a stationary position 50% of the time.
• The person in this job needs to occasionally move inside the office to access office machinery, filing cabinets, and meeting facilities.
• Constantly operates a computer and other office productivity machinery, such as copy machine, computer printer, calculator, etc.
• Frequently positions self to maintain files in file cabinets.
• Frequently move boxes or equipment weighing up to 25 pounds.
• Must communicate information and ideas so others understand. Must be able to exchange accurate information in these situations.
• Must be able to observe details at close range.

Disclaimer

This job description is not intended to contain a comprehensive list of activities, duties, or responsibilities, but constitutes a general description of the scope and function of the role within the company. Activities, duties, and responsibilities are subject to change at any time with or without notice.

Benefits

The Highlights

Competitive base salary and benefits effective day one

Comprehensive medical and dental through our own health solutions (yes, we use what we build)

Unlimited PTO—rest and recharge time is non-negotiable

Mental health support, retirement planning, and financial protection

Professional development with clear career progression and learning budgets

Mission-driven culture where diverse perspectives drive real impact on people's health

Want the full picture? Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.

Compensation: This position offers a base salary range of $122,097 - $145,000, depending on location, skills, and experience. You're eligible for our full benefits package starting day one.

Our Commitment: Personify Health is an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We cultivate a work environment where differences are celebrated, and employees of all backgrounds are empowered to thrive—because diversity is core to who we are and critical to our work in health and wellbeing.

Stay Safe: Personify Health will never ask for payment or sensitive personal information like social security numbers during hiring. All official communication comes from verified company email addresses and or our secure applicant tracking system. Suspicious requests? Report them to [email protected]. View all legitimate openings at personifyhealth.com/careers.