Marketing Specialist

Subsidiary

OmniSource

Overview

The Marketing Specialist will be developing, implementing and tracking marketing programs such as promotional strategies, digital campaigns, and social media across all divisions.

Responsibilities

• Develop, implement and maintain a corporate social media strategy.
• Analyze trends with social media.
• Creation of content calendar and guidelines.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives.
• Develop, create and maintain marketing and recruiting materials and ensure brand guidelines are met
• Conduct market research and develop strategies based on industry trends and demographics.
• Write, proofread, and edit creative materials
• Maintain marketing budget.
• Photography as requested within the divisions.
• Video / filming and editing of video within the divisions as requested.
• Assist in marketing recruiting efforts and events.
• Maintain Omni website and update as needed.
• Develop company podcasts.
• Bachelor’s degree in business, marketing, or related field
• 2-5 years’ experience in marketing
• Proficient in creating and editing video and photography content utilizing appropriate software
• Working knowledge of social media platforms
• Proficiency in creation of social media posts
• Proficiency in Microsoft Outlook, Word, Excel, and SharePoint
• Effective written and verbal communication skills
• Ability to use sound judgment
• Self-starter with a willingness to take initiative and the ability to work with minimal supervision to bring projects to completion
• Steel Dynamics, Inc., and all affiliated entities are equal opportunity employers.