Global Marketing Director

Description

The Global Marketing Director shall provide executive-level marketing leadership, strategic planning, and business development support.

Key Responsibilities

Strategic Marketing Leadership

• Develop and execute comprehensive marketing strategies targeting hotel owners, developers, hotel management companies, architects, designers, purchasing professionals, and other decision-makers.
• Support revenue growth through strategic marketing initiatives that align with corporate objectives.
• Position Carver & Associates as a premier hospitality procurement firm specializing in FF&E, OS&E, project management, sourcing, and purchasing services.

Brand Management

• Maintain and strengthen the Company’s brand identity across all platforms.
• Ensure consistency in messaging, graphics, presentations, and corporate communications.
• Develop and maintain marketing collateral including brochures, sales sheets, project portfolios, case studies, capability statements, and presentations.

Digital Marketing & Social Media

• Manage the Company’s digital presence, including LinkedIn, Facebook, Instagram, YouTube, and other appropriate platforms.
• Develop and manage email marketing campaigns and lead-nurturing initiatives.
• Coordinate website content updates and support search engine optimization (SEO) initiatives. Public Relations & Communications
• Draft and distribute press releases regarding company milestones, project awards, executive appointments, and strategic partnerships.
• Build relationships with hospitality media outlets and trade publications.
• Coordinate media interviews, speaking engagements, and corporate communications.
• Support reputation management initiatives.

Trade Shows & Industry Events

• Coordinate the Company’s participation in hospitality conferences, trade shows, and networking events.
• Manage exhibit planning, sponsorship opportunities, promotional materials, and event logistics.
• Assist with post-event lead follow-up and reporting.
• Represent Carver & Associates at industry events when requested.

Content Development

• Develop articles, newsletters, blogs, white papers, case studies, client success stories, video content, and marketing campaigns.
• Highlight completed hospitality projects, renovations, conversions, procurement initiatives, and client testimonials.
• Collaborate with project management and business development teams to create compelling marketing content.

Marketing Analytics & Reporting

Establish measurable marketing Key Performance Indicators (KPIs).

Monitor marketing performance and prepare periodic executive reports measuring campaign effectiveness and return on investment.

Marketing Leadership

• Coordinate and provide direction to marketing consultants, agencies, photographers, videographers, graphic designers, website developers, and other marketing vendors as requested.
• Foster collaboration between marketing, procurement, project management, and business development teams.
• Other duties as assigned

Requirements

Qualifications

Education

Bachelor’s Degree: A 4-year degree in marketing, business administration, communications, advertising, or a closely related field.

Advanced Degree (Preferred)

Experience

• 5+ Years in the Field: Generally, 10+ years of progressive marketing experience, with a proven track record in mid-to-senior leadership roles (such as Global Marketing Manager or Senior Brand Manager).
• B2B or B2C Leadership: Experience aligning global business objectives with regional execution, managing cross-functional teams, and overseeing multi-market campaigns.
• Demonstrated history of managing large-scale global marketing budgets, external creative/PR agencies, and vendor partnerships.
• Core Technical and Digital Skills
• Proficiency in modern marketing stacks, including CRM platforms (like Salesforce.com), marketing automation, SEO/PPC, analytics, and Account-Based Marketing (ABM).
• Data-Driven Decision Making: Strong ability to analyze global marketing metrics, ROI, conversion rates, and pipeline growth to pivot strategies.
• Brand & Content Stewardship: Expertise in global brand positioning, messaging consistency, thought leadership, and multi-channel content ecosystems.

Global & Interpersonal Competencies

Cultural Adaptability: Understanding of diverse international markets, local consumer behaviors, cultural nuances, and regional trade regulations.

Communication & Collaboration: Executive-level storytelling and communication skills, often requiring proficiency in English and familiarity with managing distributed global teams across multiple time zones.