European Markets- Senior Sales Manager

As the European Markets Manager at CAS Auto GmbH, you will lead the development and execution of sales strategies across European markets, with a primary focus on the General Motors (GM) distribution initiative with responsibility extending to non-GM brands.

This role is responsible for driving market expansion, establishing and meeting sales targets and KPIs, and overseeing a team of three sales professionals to ensure achievement of commercial objectives. The ideal candidate is a strategic, results-driven leader with strong automotive industry experience, commercial acumen, and a proven ability to develop high-performing teams.

Job Responsibilities

Sales Strategy & Market Development

• Develop and execute European sales strategies aligned with company objectives and growth targets.
• Identify market opportunities, analyze industry trends, and develop strategies to expand the dealer distribution network.
• Establish regional sales objectives and action plans to drive revenue growth and market penetration.
• Evaluate market performance and adjust strategies to maximize results.

Team Leadership & Performance Management

• Lead, coach, and manage a team of three sales professionals across European markets.
• Establish clear sales targets, KPIs, and performance expectations for each team member.
• Monitor inventory, sales pipelines, forecasts, and individual performance against established objectives.
• Conduct regular performance reviews, identify areas for improvement, and implement corrective action plans.
• Foster a results-driven culture focused on accountability, collaboration, and continuous improvement.
• Drive achievement of vehicle sales, revenue, and payment collection targets.

Dealer Network & Commercial Oversight

• Oversee dealer acquisition, onboarding, and network expansion across European territories.
• Support strategic dealer negotiations and maintain relationships with key commercial partners.
• Monitor dealer performance, engagement, and retention to ensure sustainable growth.

Cross-Functional Collaboration & Reporting

• Collaborate with logistics, finance, and operations to align sales strategies with inventory and distribution capabilities.
• Provide senior leadership with regular updates on sales performance, KPIs, market trends, and growth opportunities.
• Identify operational challenges and implement solutions to improve commercial performance.

Job Skills & Qualifications

Minimum of 7–10 years of sales experience, preferably within the automotive industry or vehicle distribution.

At least 3 years of experience leading sales teams or managing regional markets preferred.

Proven ability to develop sales strategies, establish KPIs, and consistently achieve revenue targets.

Strong understanding of European automotive markets, dealership networks, and distribution models.

Experience with sales forecasting, performance management, and market expansion.

Excellent leadership, negotiation, analytical, and relationship-building skills.

Strong business acumen with the ability to translate strategic objectives into measurable results.

Proficiency in English required; additional European languages preferred.

Willingness to travel throughout Europe as needed.

Since 1985, we’ve been more than just a global vehicle marketplace — we’ve been a bridge between ambition and opportunity. We connect dealers, fleet operators, and businesses with the right vehicles, across borders, with trust and speed. Every day, we help over 20,000 buyers in 80+ countries find exactly what they need — from cars and pickups to buses, trucks, and construction machinery.

But CAS Auto is not just about numbers. It’s about confidence, reliability, and peace of mind.

We take care of the complex logistics, the paperwork, and the details, so our partners can focus on growth, innovation, and seizing new opportunities. Our decades of experience mean that every transaction is smooth, every delivery punctual, and every client valued.

We value integrity, courage, accountability, relationships and excellence. We care deeply about each other, about our customers, and about getting it right.