WFJ Retail Marketing & Client Experience Executive

Location: Dubaï

Position based between the Regional HQ and three boutiques across the UAE (Dubai Mall, Mall of Emirates and Galleria Mall, Abu Dhabi)

ABOUT THE ROLE

At CHANEL, the art of creation, exceptional service and the pursuit of excellence are at the heart of everything we do.

Reporting to the Watch & Fine Jewelry (WFJ) Senior Marketing Manager, the Retail Marketing & Client Experience Executive plays a key role in bringing our Retail Marketing and client experience strategy to life across our WFJ boutique network.

Acting as a strong link between the regional office and our boutiques, this role combines office-based coordination with regular on-site presence, spending approximately 2 days per week in the office and 3 days across our three boutiques.

You will coordinate boutique marketing activations and events, hospitality, client treatment and gifting initiatives, while working closely with retail and all WFJ teams to translate client insights into relevant and impactful client activations.

WHAT IMPACT YOU CAN CREATE AT CHANEL

• Act as a key partner for Boutique Management and Sales Assistants on CRM, maintaining regular boutique presence and close contact to understand daily challenges and identify areas where additional guidance or support is needed.
• Capture feedback, client insights and emerging needs from boutiques and translate them into actionable recommendations for the regional Marketing team.
• Support boutiques in translating client insights into relevant clienteling and engagement actions, strengthening recruitment, retention and development at boutique level.
• Partner with Boutique and CRM teams on event client strategy, including client targeting, recruitment, invitation management, attendance and post-event follow-up.
• Coordinate and implement Retail Marketing initiatives and boutique animation plans, ensuring alignment with regional Marketing priorities and boutique business needs.
• Coordinate boutique events and client activations from planning through execution, ensuring a seamless and elevated client journey in line with CHANEL standards.
• Drive the implementation of hospitality guidelines and client treatment initiatives, ensuring consistency and excellence across boutique touchpoints.
• Coordinate the implementation of the client gifting strategy, including boutique needs, allocations, deployment, tracking and qualitative feedback.
• Monitor the performance of boutique marketing initiatives and client activations, consolidating key learnings and identifying opportunities for improvement.
• Collaborate closely with Retail, CRM, High-End, Visual Merchandising and other relevant teams to ensure consistent execution of the WFJ Client Experience strategy.

ENERGIZERS

• Being close to the retail business and building strong relationships with boutique teams.
• Bringing CHANEL's client experience and hospitality standards to life across WFJ boutiques.
• Bringing Retail Marketing initiatives and boutique events to life with strong attention to execution and detail.
• Understanding client needs and translating insights into meaningful activations.
• Connecting office and retail teams to continuously elevate the WFJ client journey.

WHAT YOU CAN BRING

• Strong organizational and project management skills, with the ability to manage several initiatives simultaneously.
• Strong interpersonal skills and the ability to build trusted relationships with boutiques and cross-functional teams.
• A client-centric mindset and genuine sensitivity to luxury service, hospitality and client experience.
• Strong attention to detail and high standards of execution.
• An analytical mindset with the ability to understand client and business performance indicators.
• A proactive, agile and solution-oriented approach.
• A genuine passion for Watches, Fine Jewellery and the luxury industry.

REQUIREMENTS

• Bachelor's degree in Marketing, Business or a related field.
• Minimum 3 years of relevant experience in Retail Marketing, Client Experience, CRM, Events or Luxury Retail.
• Excellent written and verbal communication skills in English.
• Strong proficiency in Microsoft Office, particularly Excel and PowerPoint.

WHAT YOU WILL GAIN

As a WFJ Retail Marketing & Client Experience Executive at CHANEL, you will be part of a creative and driven team shaping the future of luxury in the region. You will gain valuable experience in Retail Marketing & Client Experience, developing both your technical and interpersonal skills as you help bring CHANEL's vision to life.