Digital Marketing Executive

• Job Title: Digital Marketing Executive
• Function: Marketing
• Reports to: Chief Marketing Officer
• Location: Mumbai
• Exp: 4+ years

Company Description

• Cedar is a Forbes ranked global management
• consulting firm whose heritage includes being part of the founded by the
• creators of the Balanced Scorecard. Since 1985, Cedar's teams have been
• assisting clients in areas of strategy, process, strategic human capital, and
• technology, with a strong focus on the financial services sector www.cedar-consulting.com will tell you more.
• Cedar’s group unit, IBS Intelligence
• (www.ibsintelligence.com), based in the UK has been the definitive source for
• research, news-analysis and advisory specialized in Financial Technology
• markets, for over 30 years.
• Cedar Hill Capital (www.cedarhill.vc) is an
• independent $20mn FinTech venture capital fund with a sharp lens on B2B FinTech
• and Financial Services-infrastructure companies. The Cedar FinTech Innovation
• Lab in Dubai and Mumbai brings banks & technology companies together with
• an opportunity to access the relevant Middle East and India market opportunity.
• Role Summary : We are looking for a hands-on Digital Marketing Executive to
• manage and grow the digital presence of Cedar Group brands across websites,
• social media, email, SEO, digital campaigns, and other online channels. This
• role requires an individual contributor who can create content, manage digital
• platforms, execute campaigns, perform basic design tasks, and leverage AI tools
• to improve marketing effectiveness

Role Description, Competencies, &

• Manage and execute marketing activities across websites, social
• media, email marketing, SEO, digital advertising, and other digital
• channels.
• Create and publish content including social media posts, blogs,
• website pages, newsletters, presentations, and marketing collateral.
• Design and edit basic creatives, banners, infographics, and
• campaign assets using Canva, Figma, and similar tools.
• Manage website updates, landing pages, SEO optimization, and
• content publishing.
• Schedule, monitor, and optimize content across LinkedIn, X,
• Facebook, Instagram, YouTube, and other relevant platforms.
• Track and report on website, SEO, campaign, and social media
• performance using analytics tools.
• Conduct social listening, community management, and audience
• engagement activities.
• Support paid campaigns across Google, LinkedIn, and other digital
• platforms.
• Leverage AI tools for content creation, research, campaign
• execution, design support, and productivity enhancement.
• Collaborate with internal teams to ensure consistent branding and
• messaging across all digital channels.
• Stay updated on digital marketing trends, tools, AI developments,
• and best practices.
• Bachelor’s degree in Marketing, Communications, Business, or a
• related field; equivalent professional experience is also valued.
• Familiarity with financial services or FinTech sectors is an
• advantage, along with interest in consulting and research-driven
• environments.
• Comfort working independently in a fast-paced, data-informed
• setting, with strong organizational skills and attention to detail.