Senior Manager, Membership Growth Marketing

Location: London

The Senior Manager, Membership Marketing drives member growth, engagement and loyalty through campaigns, promotions, and marketing communications. This role creates value by cultivating lifelong relationships with our members across our evolving portfolio of offerings. This position works in partnership with business and marketing leaders to develop and execute against product and loyalty strategies and initiatives, personalized omnichannel models, data-driven loyalty frameworks, and creating a connected, seamless customer journey.

Drive strategy and execution of the integrated loyalty and engagement program that drives penetration, frequency and spend/CLV

Lead growth and retention communication strategies for CFA Institute membership and connect the product, marketing and business teams to identify successful tactics to boost member engagement and retention

Develop and implement experimentation plans across key channels and products.

Lead effective go-to-market plans and growth and engagement strategies for global, regional, and partnership launches

Ensure customer KPIs and P&L targets are achieved

Collaborate with business units and cross-functional business partners to develop and implement an integrated annual member strategy

Assess strategic opportunities to evolve and expand benefits; includes ongoing competitor assessments, customer research and benchmarking, and potential partnerships to bring value to members

Partner with business units and channel leaders on a framework for how discount and value should be deployed

Define annual expense targets and manage monthly forecast updates

Champion change and challenge the status quo to ensure the business is evolving with the needs of our members and the business

We offer a comprehensive benefits package to support our employees, including health coverage, generous time off, competitive retirement plans, flexible work options, and wellbeing and development programs. You can learn more on our careers site: Working at CFA Institute | Comprehensive Benefits

Work Authorisation and Sponsorship

Applicants who currently require, or may in the future require, visa sponsorship to work in the country where this role is based should be aware that CFA Institute does not normally provide visa sponsorship for new employees and does not anticipate doing so for this position.

Location Eligibility

Applicants should be aware that this position is approved for hire only in the location(s) listed in this job posting. Eligibility will be assessed based on an applicant's current ability to work from a location listed in this job posting at the time of application, and CFA Institute is unable to progress applications from individuals who are currently unable to work from the advertised hiring location(s), including where relocation is planned for a future date.

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We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee, group of employees, or prospective employee on the basis of race, color, national origin, citizenship or immigration status, religion, creed or belief, age, marital or partnership status, marital or family status, care giver status, pregnancy and maternity, sexual and other reproductive health decisions, physical abilities/qualities, disability, sexual orientation, gender, gender identity or expression, predisposing genetic characteristic, military or veteran status, status as a victim or witness of domestic violence or sex offense or stalking, unemployment status, infectious disease carrier status, migrant worker status, educational background, socio-economic status, geographic location and culture or any other basis protected by applicable law.

This policy impacts all aspects of employment, including but not limited to, recruitment, hiring, compensation, training, development, promotion, demotion, layoff, recall, furlough, transfer, leave of absence, and dismissal. This is a global policy that applies to all CFA Institute employees, regardless of location.

If, due to a disability or current medical condition, you need an accommodation or assistance to complete a job application, you can request one at any stage of the recruitment process. Please send an email to [email protected] noting the accommodations or assistance you are requesting. Please do not include any medical or health information in this email. We will review your request and contact you to discuss the possible options and arrangements. We will try our best to provide you with an accommodation or assistance that meets your needs and respects your preferences.