Canadian General-Tower Manufacturing

Marketing & Communications Specialist

Kelowna, Canada In person Full-time

Tuff Industries is the manufacturer and brand owner behind Tufdek, one of North America’s leading waterproof vinyl decking systems. As a Canadian‑owned company with decades of innovation, Tuff has built a reputation for quality, reliability, and strong partnerships across homeowners, developers and the building‑envelope community. Tuff Industries operates as a division of Canadian General Tower (CGT), a global leader in performance‑engineered polymer materials serving decking, roofing, automotive, and industrial markets since 1869.

CGT’s technical expertise and manufacturing excellence ensure Tufdek products meet the highest standards for durability and long‑term performance. As the Marketing & Communications Specialist , you will play a key role in strengthening our brands and supporting business growth across North America. This position executes marketing and communications initiatives that support dealer development, lead generation, customer engagement, product awareness, and business development.

The role spans digital marketing, social media, campaigns, content creation, trade shows, events, presentations, sales support materials, internal communications, and brand management. A key focus is hands-on graphic design and creative production. You will independently develop professional print and digital marketing materials for Tufdek, working closely with sales, leadership, customers, and external partners to deliver consistent, effective marketing communications.

Job description provided by Canadian General-Tower.
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