Cloud SynApps Technology/Software

Salesforce Marketing Cloud Developer

Pune, India In person Full-time

Key responsibilities

  • Journeys and automations
  • •Maintain, troubleshoot and enhance Journey Builder journeys and Automation Studio automations, and build new ones when needed.
  • •Monitor automation runs, imports and SQL queries, and fix failures before they affect recipients.
  • •Simplify automations over time to reduce manual effort and failure points.
  • Data and governance
  • •Design and maintain data extensions, data filters and sendable/relational data models.
  • •Keep subscriber data high quality, including consent, unsubscribe handling, suppression and list hygiene.
  • •Support data flows between Salesforce CRM and Marketing Cloud, including Marketing Cloud Connect.
  • Email templates and content
  • •Build and maintain email templates, content blocks and landing pages.
  • •Write and debug AMPscript (and SSJS where appropriate) for personalization and dynamic content.
  • •Make sure communications meet accessibility, branding and privacy requirements.
  • Support, testing and release
  • •Resolve escalated Marketing Cloud incidents within agreed service levels, and do root cause analysis on recurring issues.
  • •Test all changes, including test sends, rendering checks and data validation, and record test cases.
  • •Take part in sprint planning, estimation, change reviews and release readiness.
  • Reporting and enablement
  • •Maintain tracking, analytics and reporting on send performance and deliverability.
  • •Train business users on new Marketing Cloud features and releases, and keep documentation current.
  • Required qualifications
  • •4+ years of hands-on Salesforce Marketing Cloud development and administration.
  • •Strong skills in Journey Builder, Automation Studio, Email Studio and Content Builder.
  • •Advanced AMPscript and SQL, plus working knowledge of SSJS.
  • •Experience with data extensions, subscriber and consent management, and data governance.
  • •Experience with Marketing Cloud Connect and Salesforce CRM integration.
  • •Experience with production support under defined service levels.
  • •Experience working in Agile/Scrum using Jira and Confluence.
  • •Strong communication skills, including the ability to explain technical issues to business stakeholders.

Preferred qualifications

  • •Salesforce Marketing Cloud Developer and/or Email Specialist certification. Marketing Cloud Administrator or Consultant certification is an asset.
  • •Experience with multi-business-unit Marketing Cloud environments.
  • •Familiarity with Service Cloud and Experience Cloud.
  • •Experience with Marketing Cloud APIs (REST/SOAP) and deliverability monitoring.
  • •Public-sector or regulated-industry experience, including Canadian privacy (CASL, PIPEDA) and accessibility requirements.

How we work

  • •Hours: Standard business hours, Eastern Time (Monday to Friday). You may occasionally need to join escalations for high-priority incidents.
  • •Delivery model: Agile sprints with regular releases, Salesforce seasonal release cycles, and ITIL-aligned incident, problem and change management.
  • •Tools: Jira / Jira Service Management, Confluence, Bitbucket/Git, Postman and automated testing tools such as Provar, Appium, Zephyr and JMeter.
  • •Service levels: The work is measured against defined service levels for response, restoration and escalation.
  • •Knowledge sharing: The team keeps runbooks and knowledge base articles current and cross-trains, so knowledge is never held by one person.
  • Location: Remote

Job description provided by Cloud SynApps.
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