Marketing Associate - Ops, Content & Outbound

This is a remote position.

Location: Remote across India; may transition to onsite in the future

About the Role

We are looking for an energetic, hands-on Marketing Associate with 2–3 years of experience to support multiple open workstreams across marketing operations, performance marketing, email marketing, content writing, and sales development (SDR) activity. This is a generalist role, ideal for a marketing professional who wants broad, hands-on ownership of how a modern marketing engine runs – from campaign operations, paid and email campaign execution, and CRM hygiene to writing content and converting webinar leads through structured outbound follow-up.

Key Responsibilities

Marketing Operations

• Maintain and update lead data in the CRM; ensure lists are clean, segmented, andcampaign-ready.
• Plan, execute, andoptimizeperformance marketing campaigns (paid search, paid social, LinkedIn Ads) in coordination with the marketing team.
• Set up, schedule, and QA email marketing campaigns, landing pages, andwebinarworkflows in marketing automation tools;monitoropen rate, CTR, and deliverability.
• Track campaign performance across paid and email channels; prepare weekly reports and dashboards for the marketing team.
• Coordinatelogisticsfor webinars and events: registrations, reminders, and post-event follow-ups

Content Writing

• Write and edit marketing content: emails, blog posts, social media posts,webinarpromotions, and one-pagers.
• Repurposewebinarrecordings and other long-form assets into short-form content (summaries, snippets, posts).
• Ensure all content follows brand tone, is grammatically clean, and isoptimizedfor the intended channel.

SDR / Outbound (Webinar Leads)

• Follow up withwebinarregistrants and attendees via email, LinkedIn, and phone to qualify interest.
• Run structured outbound cadences on marketing-generated leads and log all activity in the CRM.
• Share lead feedback with marketing to improve targeting, messaging, andwebinartopics.

Requirements

What We're Looking For

• Bachelor’s degree in any discipline (Marketing, Business, or Communications preferred).
• 2–3 years of relevant experiencein marketing operations, performance marketing, email marketing, content, or sales development.
• Hands-on experience with performance marketing(Google Ads, LinkedIn Ads, Meta Ads, or similar paid channels)and/or email marketing(campaign creation, automation, segmentation, deliverability) –candidates with experience in both are a strong plus.
• Excellent written and verbal communication in English.
• Strong organizational skills and attention to detail; comfortable juggling multiple work streams.
• Working comfort with Excel; familiarity with a CRM, email marketing platform, or paid ads platform is a plus.
• A proactive, self-starter attitude – willing to pick up the phone, write a draft, or fix a list without waiting to be asked.
• Nice to Have
• Experience running both performance marketing and email marketing campaigns(a strong plus).
• Exposure totools like Salesforce, Instantly, Canva, LinkedIn Sales Navigator, Google Ads, Meta Ads Manager, orwebinarplatforms (Zoom/Teams).
• Solid understanding of B2B lead funnels and email/paid marketing metrics (CTR, CPL, deliverability, ROAS).

What You'll Get

Broad, hands-on ownership across marketing ops, performance marketing, email marketing, content, and sales development.

Mentorship from experienced marketing and sales leaders, with a clear path to specialize (Ops, Performance/Email Marketing, Content, or SDR/Sales).