Head of Brand Strategy and Revenue- AM & AA (Dallas, TX)

• Head of Brand Strategy
• and Revenue-AM & AA (Dallas, TX)
• About AM&AA: The Alliance for Mergers and
• Acquisitions Advisors (AM&AA) is a leading professional organization
• dedicated to serving professionals in the mergers and acquisitions (M&A)
• industry. With a mission to provide education, networking, and support to
• M&A advisors, AM&AA has established itself as a trusted resource for
• professionals across the country for the past 25 years. We are currently
• seeking the Head of Brand Strategy and Revenue to lead our branding initiatives,
• driving revenue and membership growth.
• AM&AA is looking for an experienced and
• revenue-focused professional to serve as the Head of Brand Strategy and
• Revenue. This individual will play a pivotal, hands-on role in shaping the
• association's brand identity, developing and executing brand strategies, and
• implementing revenue-generating initiatives with particular focus on growing
• its national chapters and developing and producing new, targeted events and
• conferences for its constituents. The successful candidate will be passionate
• about the M&A industry and have a proven track record of driving revenue
• growth in a membership-driven organization.

Key Responsibilities

Brand Strategy and Development

• ·Develop and/or reinforce and maintain a clear
• and compelling brand identity for AM&AA.
• ·Create and execute brand strategies that align
• with the organization's goals and values.
• ·Oversee the development of branding materials,
• including marketing collateral, social platforms, and digital assets.

Revenue Generation

• ·Develop and execute revenue-generating
• strategies that leverage AM&AA's membership base, events, and educational
• offerings, increasing attendance and sponsorship revenues.
• ·Identify and produce new revenue opportunities
• and partnerships including in-person and virtual events.
• ·Oversee and execute hands-on marketing and sales
• campaigns to promote AM&AA's services and events.

Membership Growth

• ·Collaborate with the membership team to attract
• and retain members by showcasing the value of AM&AA.
• ·Implement strategies to increase membership
• numbers and revenue from membership dues.

Event Management

• ·Work closely with the events team to plan,
• market, and execute AM&AA's conferences, seminars, and webinars, ensuring
• they contribute to the association's revenue goals and value proposition.

Teamwork

• ·Work closely with the company’s core team of
• professionals responsible for branding, marketing, and revenue generation.
• ·Provide mentorship and guidance to team members,
• fostering a collaborative and high-performance culture.

Qualifications

• ·Bachelor's degree in business, marketing, or a
• related field.
• ·Proven experience in brand strategy, marketing,
• and revenue generation, preferably within a membership-based association or a
• related field.
• ·In-depth knowledge of the M&A industry and a
• network of contacts with private equity groups, investment bankers, advisors,
• and lenders within various industry sectors.
• ·Exceptional leadership and team management
• skills.
• ·Strong analytical and problem-solving abilities.
• ·Excellent communication and presentation skills.
• Must be willing to serve as the face of the brand and take the stage when
• needed.
• ·Demonstrated ability to drive revenue growth and
• meet financial targets.
• ·Proficiency in using relevant software and tools
• for marketing and revenue tracking.