- Assist in managing social media accounts on Instagram, Facebook, LinkedIn, X (Twitter), and YouTube.
- Create, schedule, and publish engaging social media posts, stories, reels, and other content.
- Support the development and execution of social media marketing strategies.
- Conduct hashtag research, competitor analysis, and trend research.
- Optimize social media profiles to improve visibility, reach, and engagement.
- Coordinate with graphic designers and content writers for social media creatives.
- Assist in creating social media content calendars.
- Monitor social media engagement, including likes, comments, shares, and followers.
- Respond to comments and messages professionally under team guidance.
- Analyze social media performance using platform analytics tools.
- Identify trending topics, hashtags, and content formats to improve engagement.
- Support organic social media campaigns and brand awareness activities.
- Prepare weekly and monthly social media performance reports.
- Stay updated with the latest social media trends, platform features, and best practices.
Requirements
- Pursuing or recently completed a Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
- Basic understanding of Social Media Optimization (SMO) and Digital Marketing.
- Familiarity with Instagram, Facebook, LinkedIn, YouTube, and other social media platforms.
- Basic knowledge of content creation, hashtags, and audience engagement.
- Good written and verbal communication skills.
- Creative thinking and an interest in social media trends.
- Basic knowledge of Canva or similar design tools.
- Ability to work independently and collaborate with a team.
- Good organizational and time-management skills.
- Willingness to learn and adapt to new digital marketing tools.
Job description provided by Training Basket.
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