Content Marketing Executive

• Develop and execute effective content marketing strategies aligned with business objectives.
• Create engaging and SEO-friendly content for websites, blogs, articles, social media, and email campaigns.
• Conduct keyword research and optimize content for search engines.
• Plan, create, and manage content calendars for various digital platforms.
• Write compelling website content, product descriptions, newsletters, and marketing copies.
• Collaborate with SEO, social media, graphic design, and digital marketing teams.
• Manage and publish content using Content Management Systems (CMS) such as WordPress.
• Research industry trends, competitor activities, and audience preferences.
• Optimize existing content to improve search engine rankings and user engagement.
• Develop content for LinkedIn, Instagram, Facebook, YouTube, and other platforms.
• Monitor content performance using Google Analytics, Google Search Console, and other marketing tools.
• Assist in email marketing campaigns and lead generation activities.
• Maintain brand consistency, tone, and messaging across all content channels.
• Track content marketing KPIs and prepare performance reports.

Requirements

• Strong knowledge of Content Marketing and Content Writing.
• Excellent written and verbal communication skills.
• Understanding of SEO fundamentals, keyword research, and on-page optimization.
• Knowledge of social media marketing platforms.
• Ability to write blogs, articles, website content, and promotional copies.
• Familiarity with WordPress or other CMS platforms.
• Basic understanding of Google Analytics and Google Search Console.
• Knowledge of content planning and editorial calendars.
• Strong proofreading, editing, and research skills.
• Understanding of audience targeting and content engagement strategies.
• Basic knowledge of digital marketing concepts and tools.