Digital Marketing Manager

• Develop and implement comprehensive digital marketing strategies aligned with business objectives.
• Plan, execute, and optimize campaigns across Google Ads, Meta Ads, and other digital platforms.
• Manage SEO activities, including keyword research, on-page SEO, off-page SEO, and technical SEO.
• Oversee social media platforms and develop strategies to improve engagement and brand visibility.
• Plan and manage content marketing, email marketing, and lead generation campaigns.
• Monitor campaign performance, website traffic, conversion rates, and marketing KPIs.
• Analyze campaign data and prepare performance reports with actionable insights.
• Manage digital marketing budgets and optimize return on investment (ROI).
• Conduct competitor analysis, market research, and audience segmentation.
• Coordinate with content writers, graphic designers, and marketing teams to execute campaigns.
• Improve website performance, landing pages, and conversion rates.
• Stay updated with the latest digital marketing trends, tools, and platform algorithms.

Requirements

• Strong knowledge of SEO, SEM, PPC, and social media marketing.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Knowledge of Google Analytics 4 (GA4) and Google Search Console.
• Understanding of keyword research, content marketing, and lead generation.
• Experience with campaign planning, budget management, and performance optimization.
• Strong analytical skills and data-driven decision-making abilities.
• Knowledge of email marketing and marketing automation tools.
• Excellent communication, leadership, and team management skills.