Paid Campaign Specialist & Copywriter

• This is a remote position.
• U.S. Tax & Accounting Services | Public Job Description
• Company: Business Financial Group (BFG Tax) | Location: Remote | Department: Marketing
• Employment Type: Full-Time or Long-Term Contract | Reports To: Marketing Manager | Target Market: United

States

About Business Financial Group

• Business Financial Group (BFG Tax) provides tax preparation, tax planning, tax resolution, accounting, bookkeeping,
• payroll, financial reporting, and fractional CFO advisory services to individuals and growing businesses across the
• United States. We are expanding digital marketing to build a scalable, measurable client acquisition system,
• including seasonal tax campaigns and industry-specific initiatives across 10 target industries, beginning with Home
• Healthcare.

Position Overview

• We seek a results-driven, hands-on specialist to plan, launch, manage, and optimize Google Ads and Meta Ads
• campaigns for U.S. taxpayers, business owners, and financial decision-makers. The successful candidate will
• personally manage paid media, write direct-response advertising and landing-page copy, improve conversions, and
• analyze results. The objective is qualified leads, booked consultations, and acquired clients at sustainable
• acquisition costs—not clicks alone.

Key Responsibilities

• Paid advertising strategy and execution
• •Plan, launch, manage, and optimize Google Ads and Meta Ads campaigns.
• •Conduct keyword, competitor, audience, and market research; develop separate B2C and B2B targeting
• approaches.
• •Identify high-intent and negative keywords, manage bids and budgets, test creative and audiences, and
• evaluate LinkedIn Ads where appropriate.
• •Maintain campaign documentation and recommend changes based on measurable outcomes.
• Direct-response copywriting
• •Personally write Google Ads headlines and descriptions, Meta Ads copy, calls to action, and test variations.
• •Write conversion-focused landing-page copy and prepare creative briefs for graphics and videos.
• •Communicate tax and financial services clearly in professional U.S. English and coordinate messaging
• approvals.
• Landing-page conversion optimization
• •Review landing pages and recommend improvements to messaging, forms, calls to action, and qualification
• questions.
• •Coordinate implementation with website development; test booking flows and landing-page variations.
• Conversion tracking and CRM
• •Configure and validate Google Ads tracking, GA4, Google Tag Manager, and Meta Pixel.
• •Coordinate Zoho CRM attribution, lead forms, booking conversions, and downstream acquisition reporting
• with internal teams.
• Lead quality, budget, and reporting
• •Analyze MQLs, SQLs, qualified appointments, acquired clients, and acquisition costs using sales feedback.
• •Monitor approved budgets and obtain approval before material increases.
• •Deliver weekly reports covering spend, lead quality, conversion rates, qualified bookings, acquisition results,
• and recommended actions.

Campaign Focus

• Individual tax preparation
• U.S. Form 1040 seasonal campaigns, qualified taxpayer inquiries, and acquired preparation clients.
• Business tax preparation
• S corporations, partnerships, C corporations, business owner consultations, and client acquisition.
• Year-round services
• Tax planning, tax resolution, accounting, bookkeeping, payroll, financial reporting, and fractional CFO advisory.
• Industry-specific B2B campaigns
• BFG target industries, currently prioritizing Home Healthcare; qualified Strategy Sessions and business client
• acquisition.

Required Qualifications

• •At least three years of hands-on paid advertising experience with strong Google Ads and Meta Ads proficiency.
• •Demonstrated U.S. lead-generation results and personally authored direct-response ad and landing-page copy.
• •Strong Google Search skills: keyword intent, negative keywords, bidding, and conversion optimization.
• •Experience with Meta targeting, creative testing, GA4, GTM, pixels, and conversion attribution.
• •Ability to optimize toward qualified leads and acquired clients, manage budgets, and explain results.
• •Strong written U.S. English; familiarity with tax/financial services advertising policies.
• •Independent execution, remote collaboration, and overlap with U.S. business hours when needed.

Preferred Qualifications

• •U.S. tax preparation, accounting, tax planning, or tax resolution advertising experience.
• •B2B professional services or home healthcare industry lead generation.
• •Zoho CRM, lead attribution, LinkedIn Ads, and landing-page conversion optimization experience.
• •Relevant Google Ads or Meta certifications and experience with seasonal campaigns.

Performance Expectations

• Success is measured by qualified inquiries, MQLs and SQLs where applicable, cost per qualified lead, qualified
• consultations, acquired clients, customer acquisition cost, and budget efficiency. Targets will be established by
• campaign objective, approved budget, and initial test results.

Application Requirements

• 1.Updated resume.
• 2.Two relevant Google Ads or Meta Ads case studies with audience, budgets, personal responsibilities, and
• measurable results.
• 3.Examples of advertising copy and landing-page content personally written.
• 4.Evidence of experience targeting U.S. audiences and tracking conversions.
• 5.Current and expected compensation or contract fees, availability, and notice period.